title - Comscore, Inc.

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats.
15% - ights/Blog/Younger-Consumers-Receptive-to-Advertising-on-User-Generated-Content-Sites

Online Health Category Grows

17% - ights/Press-Releases/2007/05/Online-Health-Category-Grows

Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comScore’s data matches the number of preordered units...
28% - ights/Blog/Harry-Potter-Preorders-Top-1-Million-Shows-Strong-Popularity-Among-Adults

Mobile Web Usage Grows in UK

24% - ights/Press-Releases/2007/05/Mobile-Web-Usage-Grows-in-UK

Top 50 US Websites

22% - ights/Press-Releases/2007/05/Top-50-US-Websites

Top Websites in France for March

11% - ights/Press-Releases/2007/05/Top-Websites-in-France-for-March

Firefox vs Internet Explorer Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation...
19% - ights/Blog/Firefox-vs-Internet-Explorer-Part-2

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