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Representation in media Taking a cue from BillionGirlSummer

Summer 2023 was recently branded as “#BillionGirlSummer” by NPR media, given major female artists are earning 10+ figures with their work at the same time as having a major impact on culture.
19% - ights/Blog/Representation-in-media-Taking-a-cue-from-BillionGirlSummer

comScore Releases Overview of European Internet Usage in September 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 373.4 million unique visitors went online in September 2011 for an average of 26.4 hours per person. This release highlights...
19% - ights/Press-Releases/2011/11/comScore-Releases-Overview-of-European-Internet-Usage-in-September-2011

Microsoft, Google and Facebook Rank as Most-Visited Online Destinations in Argentina

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today presented the State of the Internet Argentina in conjunction with the IAB Argentina. Among the presentation’s highlights included a look at the top online destinations for Argentines....
19% - ights/Press-Releases/2010/11/Microsoft-Google-and-Facebook-Rank-as-Most-Visited-Online-Destinations-in-Argentina

64 Percent of UK Online Video Audience Exposed to Video Ads in January

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80...
19% - ights/Press-Releases/2012/3/64-Percent-of-UK-Online-Video-Audience-Exposed-to-Video-Ads-in-January

6 Keys to Mobile Search Marketing Success

A funny thing happened on the bus on my way to work recently. I was on my phone searching for a lunchtime haircut spot, the lady next to me was shopping for new curtains on her iPad, and a Wall Street type was talking loudly on his phone asking for tips...
19% - ights/Blog/6-Keys-to-Mobile-Search-Marketing-Success

The Surging Popularity of Group Buying Sites

The other day I was interviewed by CNBC about the rapid growth of group buying sites such as industry leading Groupon and I thought you would be interested in the following statistics I compiled from the comScore database, as well as some information...
19% - ights/Blog/The-Surging-Popularity-of-Group-Buying-Sites

Hispanic Consumers More Likely to Have Positive Association with Advertising than Non-Hispanics

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study of U.S. Hispanic consumers, including insights into their online behavior and engagement with advertising. The study found that U.S. online Hispanic...
19% - ights/Press-Releases/2010/11/Hispanic-Consumers-More-Likely-to-Have-Positive-Association-with-Advertising-than-Non-Hispanics

Usuarios de Internet en México Consumen Más de 14 Horas de Video Online


19% - ights/Press-Releases/2012/10/Internet-Users-in-Mexico-Watch-More-than-14-Hours-of-Online-Video

Bridging the Divide Between TV and Digital

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses Comscore’s endeavors to bridge the divide between TV and digital.
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Workforce is Tuning In to Local Newscasts During Self-Isolation

It’s amazing how quickly life can change in a matter of weeks. With communities, cities and even entire states requesting that people stay in their homes, our lifestyles are changing, and with it, our TV viewing habits.
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