Search for "杭州经济技术开发区1号大街30号" returned 2862 matches

Ad Fraud in Mobile Advertising The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have...
5% - ights/Blog/Ad-Fraud-in-Mobile-Advertising-The-Next-Battleground

Malaysia Video Leaning Towards Shorter Form Content on Desktop

A recent analysis of the online video landscape on desktop and laptop computers in the Malaysia market revealed some key findings.
15% - ights/Infographics/Malaysia-Video-Leaning-Towards-Shorter-Form-Content-on-Desktop

Juegos Olimpicos Instagram se lleva la medalla de oro en engagement en Río 2016

The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. For digital users, this increased attention has manifested itself in changes to online audiences and behaviour for...
9% - ights/Infographics/Olympics-Instagram-takes-gold-medal-for-engagement-in-Rio-2016

comScore Board Names Co-Founder Gian Fulgoni as Chief Executive Officer

comScore (NASDAQ: SCOR) today announced that its Board of Directors has named company co-founder Gian Fulgoni as its Chief Executive Officer. Mr. Fulgoni most recently served comScore as Chairman Emeritus, a role he has held since 2014, and he will continue...
17% - ights/Press-Releases/2016/8/comScore-Board-Names-Co-Founder-Gian-Fulgoni-as-Chief-Executive-Officer

comScore Plan Metrix Now with Mobile Data

It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry, such as understanding and harnessing advanced audience...
11% - ights/Blog/comScore-Plan-Metrix-Now-with-Mobile-Data

Premium Publishers Drive Much Higher Brand Lift Particularly Mid Funnel

comScore recently conducted research examining the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites compared to non-member sites. DCN is a consortium of digital publishers whose brands have a...
14% - ights/Blog/Premium-Publishers-Drive-Much-Higher-Brand-Lift-Particularly-Mid-Funnel

The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shifted to mobile in recent years, and Millennials (defined...
18% - ights/Blog/The-State-of-Mobile-News-Audiences-in-3-Charts