Search for "梅野 坂本 勝率2023年" returned 328 matches

Gender Equality Measurement for digital platforms

SeeHer, in partnership with Comscore, unveils industry-first “Gender Equality Measurement“ for digital platforms at ANA Data, Analytics And Measurement Conference
12% - ights/Press-Releases/2023/8/Gender-Equality-Measurement-for-digital-platforms

Balotaje en Argentina Que nos dicen las plataformas sociales

A pocos días del balotaje en Argentina, Comscore ofrece un resumen sobre cómo evolucionan las estrategias políticas de los líderes más prominentes del país y cómo se manifiesta su engagement en sus perfiles de redes sociales. Después de cuatro años con...
12% - ights/Blog/Balotaje-en-Argentina-Que-nos-dicen-las-plataformas-sociales

The Super Mario Bros Movie Powers Up Audiences at the Box Office on Digital Platforms

In terms of top-grossing Wednesday openers, the month of April has never been a super place to launch a movie. That is, until now with The Super Mario Bros. Movie.
12% - ights/Blog/The-Super-Mario-Bros-Movie-Powers-Up-Audiences-at-the-Box-Office-on-Digital-Platforms

The Big Game 2023 was a Touchdown on Social Media

During Sunday’s match-up between Kansas City and Philadelphia, all eyes were not just on television screens.
12% - ights/Blog/The-Big-Game-2023-was-a-Touchdown-on-Social-Media

The Last of Us Clicks With Digital Audiences

HBO’s latest hit, the video game adaptation The Last of Us, has been making waves beyond the streaming universe.
12% - ights/Blog/The-Last-of-Us-Clicks-With-Digital-Audiences

Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation

News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
11% - ights/Blog/Why-Googles-cookies-extension-is-no-reason-to-take-our-foot-off-the-pedal-on-measurement-innovation

Barbenheimer Redefining Movie Marketing Strategies

“Barbie: The Movie” has sent audiences flocking to theatres in droves, igniting a cinematic frenzy like never before! In the UK & Ireland, the opening weekend went up to £18.5 million and in Spain over €5.1 million.
11% - ights/Blog/Barbenheimer-Redefining-Movie-Marketing-Strategies

Will Gen Z Turn Out to Vote in 2024

GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates reach and persuade this group to vote in 2024? Understanding...
11% - ights/Blog/Will-Gen-Z-Turn-Out-to-Vote-in-2024

Its All About Audience Reach Across Screens

After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. The unifying theme at the event was a laser-focus on audiences: reaching them on the right platform, serving the best creative...
11% - ights/Blog/Its-All-About-Audience-Reach-Across-Screens

Next-Gen Measurement: AI, Automation and Big Data

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
11% - ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data