Search for "森马服饰2023销售毛利率" returned 325 matches

The Last of Us Clicks With Digital Audiences

HBO’s latest hit, the video game adaptation The Last of Us, has been making waves beyond the streaming universe.
28% - ights/Blog/The-Last-of-Us-Clicks-With-Digital-Audiences

Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation

News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
28% - ights/Blog/Why-Googles-cookies-extension-is-no-reason-to-take-our-foot-off-the-pedal-on-measurement-innovation

Barbenheimer Redefining Movie Marketing Strategies

“Barbie: The Movie” has sent audiences flocking to theatres in droves, igniting a cinematic frenzy like never before! In the UK & Ireland, the opening weekend went up to £18.5 million and in Spain over €5.1 million.
28% - ights/Blog/Barbenheimer-Redefining-Movie-Marketing-Strategies

Will Gen Z Turn Out to Vote in 2024

GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates reach and persuade this group to vote in 2024? Understanding...
28% - ights/Blog/Will-Gen-Z-Turn-Out-to-Vote-in-2024

Its All About Audience Reach Across Screens

After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. The unifying theme at the event was a laser-focus on audiences: reaching them on the right platform, serving the best creative...
28% - ights/Blog/Its-All-About-Audience-Reach-Across-Screens

How to improve the quality of advertising

行业内诸多文章用大量的篇幅谈论有关无效流量（IVT）、广告可见度和数字广告面临的相关威胁，说明了广告行业迫切想要解决这些问题。除了参差不齐的统计数据和繁杂的噪音，市场充斥了大量的供应商和技术，却缺乏明晰的解决方案。
28% - fts/How-to-improve-the-quality-of-advertising

Next-Gen Measurement: AI, Automation and Big Data

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
27% - ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data

48-hour Television Reporting for All National Networks and All Local Stations in All 210 Markets

Comscore today announced the expansion of “Pulse” within its TV measurement solution. Pulse provides agencies, brands and media companies with 48-hour TV measurement nationally and in all 210 U.S. media markets.
27% - ights/Press-Releases/2023/3/48-hour-Television-Reporting-for-All-National-Networks-and-All-Local-Stations-in-All-210-Markets

Comscore Selected as Preferred Partner for NBCUniversal’s Local Advertising Currency

Comscore, Inc. (Nasdaq: SCOR) today announced a historic partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement.
27% - ights/Press-Releases/2023/5/Comscore-Selected-as-Preferred-Partner-for-NBCUniversal-s-Local-Advertising-Currency

PubMatic Partners with Proximic by Comscore Giving Media Buyers Scalable ID-less Targeting Solutions

PubMatic and Proximic by Comscore announced the integration of Proximic by Comscore’s Predictive Audiences and Content Targeting solutions into the PubMatic platform.
27% - ights/Press-Releases/2023/3/PubMatic-Partners-with-Proximic-by-Comscore-Giving-Media-Buyers-Scalable-ID-less-Targeting-Solutions