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Reconciling comScore’s and Google’s Paid Click Data

Many investors are breathing a sigh of relief after Google announced earnings on Thursday beating the consensus street estimates. In recent months, investors have become understandably concerned that the decline in U.S. consumers’ spending could translate...
13% - ights/Blog/Reconciling-comScore-s-and-Google-s-Paid-Click-Data

Customer Experience Wins in Online Banking

comScore today released results of a study of the online banking industry. The findings, published in the April 2008 comScore Online Banking Report, are based on passively observed online behavioral data from the comScore Online Bank Benchmarker and...
6% - ights/Press-Releases/2008/04/Customer-Experience-Wins-in-Online-Banking

Online is the New Primetime

The Advertising Research Foundation’s 54th Annual Meeting and Convention just concluded in New York City. This was a watershed event, with over 700 paid attendees sharing presentations over three days. The organization is made up of advertisers, their...
10% - ights/Blog/Online-is-the-New-Primetime