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Brand activism: do consumers care

In the second of our blog posts in this series, we will provide a few highlights regarding the second myth, Activism is good for business. Read the full report for more details.
4% - ights/Blog/Brand-activism-do-consumers-care

How our relationship with food evolved during the COVID-19 pandemic

In this article we consider the behaviour of UK consumers in relation to food throughout the various stages of the pandemic. By carrying out a semantic analysis and labelling all food-related content that they visited online – regardless of where that...
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Consumers Seek Financial Education During Coronavirus Uncertainty

COVID-19, the global pandemic necessitating, among other things, restrictions on global movement and trade, has led to a level of market volatility not observed from previous health-related outbreaks. During this period, U.S. consumers have reacted in...
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I consumatori scoprono un nuovo interesse per progetti di fai da te e lavori per la casa durante il lockdown

As consumers across Europe adapt to the coronavirus pandemic, Comscore data has shown that many of those confined to home have decided to tackle home improvement projects they may have been putting off. With a combination of bank holidays and the desire...
4% - ights/Blog/Consumers-Turning-to-Home-Improvement-Projects-During-Lockdown

Comscore Sees Signs of Stabilization in Local Television Consumption

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows that as states start to lift stay-at-home restrictions and Americans look for ways to occupy their time outside of their...
4% - ights/Press-Releases/2020/5/Comscore-Sees-Signs-of-Stabilization-in-Local-Television-Consumption

comScores Value of a Digital Ad Whitepaper Available for Download

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest whitepaper, The Value of a Digital Ad. Available to the public as a complimentary download, the paper discusses the key challenges preventing digital advertising from realizing...
4% - ights/Press-Releases/2015/2/comScores-Value-of-a-Digital-Ad-Whitepaper-Available-for-Download

comScore annuncia importanti sviluppi di MMX Multi-Platform e Mobile Metrix in Italia con l'introduzione dei dati del Panel Mobile

comScore (NASDAQ: SCOR) today announced major upgrades to MMX Multi-Platform and Mobile Metrix in Italy with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s measurement...
4% - ights/Press-Releases/2016/10/comScore-Announces-Major-Enhancements-to-MMX-Multi-Platform-and-Mobile-Metrix-in-Italy

Significant Increase in Consumer Confidence with Moviegoing Experience

As the Labor Day weekend marked a critical test for the resumption of U.S. theatrical releases amid the ongoing COVID-19 pandemic, Comscore today confirmed that Warner Bros.’ “Tenet” is continuing its successful run in theaters with a solid debut this...
4% - ights/Press-Releases/2020/9/Significant-Increase-in-Consumer-Confidence-with-Moviegoing-Experience

Comscore Finds Indications of Automotive Industry Rebound as Shoppers Adapt During the COVID-19 Pandemic

In response to the COVID-19 pandemic, consumer vehicle shopping habits have shifted. While online new vehicle shopper interest has rebounded from its lowest point during the pandemic, new vehicle sales have been slower to recover. That’s according to...
4% - ights/Press-Releases/2020/10/Comscore-Finds-Indications-of-Automotive-Industry-Rebound-as-Shoppers-Adapt-During-the-COVID-19-Pandemic

Comscore Research Captures Evolving Consumer Mobile Behavior

As consumers around the world spend more time online, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, reveals increasing engagement levels on mobile devices as online categories...
4% - ights/Press-Releases/2020/11/Comscore-Research-Captures-Evolving-Consumer-Mobile-Behavior