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Oscar Efforts Successfully Court Younger Demographics Online

In yet another effort to court a younger demographic, Oscar producers picked 29-year-old Anne Hathaway and 33-year-old James Franco to host the famed awards show this year. It was an unusual choice not only because the two are not seasoned comedians—recent...
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comScore Acquires the Products Division of Nexius

Today, comScore announced the acquisition of the products division of mobile network analytics provider Nexius, Inc., called the Xplore product suite. I want to offer a few thoughts on why we are so excited about this news.
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Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketplace

The daily deal industry is the new American West of the Internet. Stark differences in the geographic, demographic and advertising targets of Groupon and LivingSocial suggest that the sheer size and raw potential of the unclaimed market has meant that...
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Advertising Strategies for Targeting U.S. Hispanics

Recently-released 2010 U.S. Census data reveals that more than half of the U.S. population growth between 2000 and 2010 was driven by Hispanics. During this time, the U.S. Hispanic population increased by more than 15 million people, now making them the...
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Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

It’s no secret that the global recession has devastated many industries. And while some have recovered, consumers continue to feel the pain in a variety of ways, leading them to fundamentally alter their brand buying behavior.
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comScore Releases September 2011 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched online video content in September for an average of 19.5 hours per...
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Online Display Advertising Market Grows 34 Percent in the UK Versus Year Ago


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U.K. Online Video Viewing Up 37 Percent During Past Year


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U.S. Online Display Advertising Market Delivers 1.1 Trillion Impressions in Q1 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix, indicating that nearly 1.11 trillion display ads were delivered...
4% - ights/Press-Releases/2011/5/U.S.-Online-Display-Advertising-Market-Delivers-1.1-Trillion-Impressions-in-Q1-2011

Cricket World Cup Drives Surge in Online Video Viewing in India

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest report on online video viewing in India from its comScore Video Metrix service. The report found that online video viewing in India experienced a sharp increase...
4% - ights/Press-Releases/2011/4/Cricket-World-Cup-Drives-Surge-in-Online-Video-Viewing-in-India