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GSTV Turns to Comscore for DOOH Audience Measurement

Comscore today announced an agreement with GSTV. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national video network.
4% - ights/Press-Releases/2021/7/GSTV-Turns-to-Comscore-for-DOOH-Audience-Measurement

Navigating the Future of Ad Monetization with Proximic by Comscore

Proximic by Comscore’s Head of Partnerships, Jessica Trainor, recently sat down with Gina Perino, VP of Ad Operations and Strategy at Blavity Inc.
4% - ights/Blog/Navigating-the-Future-of-Ad-Monetization-with-Proximic-by-Comscore

AIs Role in the Partnership of Data Creativity

The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new possibilities such as helping marketers shape or create...
4% - ights/Blog/AIs-Role-in-the-Partnership-of-Data-Creativity

Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement

Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning advertisers need to be able to find their consumers at the...
4% - ights/Blog/Comscore-Transforms-Local-and-National-Ad-Campaigns-with-Pioneering-Cross-Platform-Audience-Measurement

5 Surprising Audiences Watching the Big Game

The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain celebrity sighting, the event appeals to a wide audience.
4% - ights/Blog/5-Surprising-Audiences-Watching-the-Big-Game

Political Targeting Solutions for 2024 Election Season

New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision
4% - ights/Press-Releases/2023/10/Political-Targeting-Solutions-for-2024-Election-Season

Demand for CDs Soars

From January 2022 to March 2024, the number of consumers who visited banking websites to shop for certificates of deposit (CDs) grew more than three-fold according to Comscore Digital Data.
4% - ights/Blog/Demand-for-CDs-Soars

The Prime Day Effect

Prime Day has become a global retail touchpoint.
4% - ights/Blog/The-Prime-Day-Effect

Selena Gomez supero a Kylie Jenner como numero 1 en Instagram

Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caused this shift of power and how this is affecting these...
3% - ights/Blog/Selena-Gomez-overtakes-Kylie-Jenner-as-number-1-on-Instagram