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comScore Releases New Report Mobiles Hierarchy of Needs

comScore, Inc. today published its 2017 international mobile report, ‘Mobile’s Hierarchy of Needs’. This new report traces the global evolution of smartphones and tablets to become the primary digital tool, revealing specific behaviours for which these...
3% - ights/Press-Releases/2017/3/comScore-Releases-New-Report-Mobiles-Hierarchy-of-Needs

Price Increasingly Important Factor in Cell Phone Carrier


3% - ights/Press-Releases/2008/03/Price-Increasingly-Important-Factor-in-Cell-Phone-Carrier

General Motors Heaviest Online Advertiser Among Auto Manufacturers


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Customer Experience Wins in Online Banking

comScore today released results of a study of the online banking industry. The findings, published in the April 2008 comScore Online Banking Report, are based on passively observed online behavioral data from the comScore Online Bank Benchmarker and...
3% - ights/Press-Releases/2008/04/Customer-Experience-Wins-in-Online-Banking

comScore ARS Study Finds User-Generated Video Reviews Exhibit Elements of Sales Effectiveness

comScore, Inc. and EXPO Communications, Inc., a leading consumer-generated video platform, today announced the results of a study on the marketing potential of user-generated video content. The results indicate that the highest performing user-generated...
3% - ights/Press-Releases/2010/10/comScore-ARS-Study-Finds-User-Generated-Video-Reviews-Exhibit-Elements-of-Sales-Effectiveness

WTF is Influence Anyway

Consider the scale of influence on social. Almost 70% of Americans today are following at least 1 influencer and at the same time we're seeing phenomenal volume this year.
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YOUPIX 2019 and the State of Social in Latin America

It was a big week in Brazil for Shareablee earlier this month, where I was on the ground in Sao Paulo leading some workshops at Comscore and speaking at the YOUPIX Summit.
3% - ights/Blog/YOUPIX-2019-and-the-State-of-Social-in-Latin-America

Have the signal loss challenges of the future already arrived

It feels like just yesterday Google announced their plan to phase out the third-party cookie and sent the entire advertising industry into a tailspin.
3% - ights/Blog/Have-the-signal-loss-challenges-of-the-future-already-arrived

The Video World is Growing FAST

Comscore today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023.
3% - ights/Press-Releases/2023/8/The-Video-World-is-Growing-FAST

Cricket Lights Up Mobile Screens

Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
3% - ights/Blog/Cricket-Lights-Up-Mobile-Screens