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Audiencias Predictivas en los entornos cookieless en pre-bid
Las audiencias predictivas son la primera solución de segmentación de audiencia sin cookies de la industria. Cookieless es uno de los Trending topics de este año en la industria publicitaria y no es para menos. Todo a lo que estamos acostumbrados desde...
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ights/Blog/Audiencias-Predictivas-en-los-entornos-cookieless-en-pre-bid
What’s My Comp Index?
In today’s frantic digital media environment (how many times have you heard, “I need it yesterday”?), we often get asked by media planners and sellers, “what’s the comp index?” or “what’s my comp index?” For those who may not be familiar with this term,...
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ights/Blog/What-s-My-Comp-Index
Global Momentum towards Trust in Digital Advertising
Restoring trust in digital advertising depends on solving the issues of viewability, brand safety, fraud and target audiences in a simplified and unified way so brands and agencies can feel confident their message is being seen by the right people to...
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ights/Blog/Global-Momentum-towards-Trust-in-Digital-Advertising
MDA and comScore Release Rankings of Top Web Entities in Malaysia for July 2015
The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released...
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ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-July-2015
MDA and comScore Release Rankings of Top Web Entities in Malaysia for March 2015
The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released...
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ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-March-2015
Super Bowl Ad Campaigns
Super Bowl Ad Campaigns Send Viewers Rushing to the Web
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ights/Press-Releases/2005/02/Super-Bowl-Ad-Campaigns
Multi-Channel Shopping Creates New Opportunities
New Study of Multi-Channel Shopping Reveals Significant Opportunities for Retailers
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ights/Press-Releases/2005/01/Multi-Channel-Shopping-Creates-New-Opportunities
comScore Profiles Digital Music Player Owners
Owners of Digital Music Players Represent an Attractive Audience for Consumer Electronics Advertisers
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ights/Press-Releases/2006/11/comScore-Profiles-Digital-Music-Player-Owners
Search Marketing for Consumer Packaged Goods Companies
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ights/Press-Releases/2007/10/Search-Marketing-for-Consumer-Packaged-Goods-Companies
Online Search Drives UK Travel Purchases
Online Search Drove Nearly 10 Million UK Travel Purchases between December 2005 and February 2006
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ights/Press-Releases/2006/07/Online-Search-Drives-UK-Travel-Purchases
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