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Comscore Movies
Superhero fatigue, what superhero fatigue? July is truly the month of the superhero (and the T-rex) with “The Fantastic Four: First Steps” and fan favorites “Superman” &”Jurassic World Rebirth” taking the top 3 spots over the final weekend of July with...
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ights/Infographics/Comscore-Movies
What Happens When You Stop Measuring in Silos
This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
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ights/Blog/What-Happens-When-You-Stop-Measuring-in-Silos
Going hyperlocal: How one advertiser used CTV to extend reach and drive sales
Hawthorne Advertising, a leading creative, media, and analytics agency, knows the impact hyperlocal ads can have on their clients’ campaigns. Using measurement solutions from Comscore and The Trade Desk, the agency helped their home-service brand client...
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fts/Going-hyperlocal-How-one-advertiser-used-CTV-to-extend-reach-and-drive-sales
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
A public health-focused organization partnered with OMtd (OpAD Media's Programmatic Operating System) to test Proximic’s ID-Free Predictive Audiences in a brand awareness campaign, comparing performance against two cookie-based solutions, using Comscore...
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fts/Achieving-Greater-Targeting-Accuracy-with-ID-Free-Predictive-Audiences
FlexPoint boosts CTV incremental reach by 23% for congressional candidate
FlexPoint used Proximic linear TV exposure segments by Comscore to reduce overlap between linear and digital ads.
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fts/FlexPoint-boosts-CTV-incremental-reach-by-23-percent-for-congressional-candidate
El Efecto Influencer: Cómo impactan los influencers en el mundo y en Perú
En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre Perú. Además, te compartimos las métricas que marcan el éxito en 2025
29% -
ights/Presentations-and-Whitepapers/2025/El-Efecto-Influencer-Impulsando-el-Engagement-Peru
El Efecto Influencer: Cómo impactan los influencers en el mundo y en Colombia
En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre Colombia. Además, te compartimos las métricas que marcan el éxito en 2025
28% -
ights/Presentations-and-Whitepapers/2025/El-Efecto-Influencer-Impulsando-el-Engagement-Colombia
El Efecto Influencer: Cómo impactan los influencers en el mundo y en Chile
En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre Chile. Además, te compartimos las métricas que marcan el éxito en 2025
27% -
ights/Presentations-and-Whitepapers/2025/El-Efecto-Influencer-Impulsando-el-Engagement-Chile
El Efecto Influencer: Cómo impactan los influencers en el mundo y en Argentina
En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre Argentina. Además, te compartimos las métricas que marcan el éxito en 2025
29% -
ights/Presentations-and-Whitepapers/2025/El-Efecto-Influencer-Impulsando-el-Engagement-Argentina
El Efecto Influencer: Cómo impactan los influencers en el mundo y en México
En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre México. Además, te compartimos las métricas que marcan el éxito en 2025
29% -
ights/Presentations-and-Whitepapers/2025/El-Efecto-Influencer-Impulsando-el-Engagement-Mexico
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