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Proximic by Comscore Releases 2025 State of Programmatic Report

Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today released its third annual State of Programmatic Report for 2025. A key finding shows...
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El impacto de la publicidad en videojuegos entre gamers en Mexico

Comscore, Inc. (Nasdaq: SCOR), empresa líder en medición de audiencias digitales, ha revelado los resultados de su primer estudio sobre la publicidad en videojuegos en México y Latinoamérica para 2024. El informe analiza en profundidad los hábitos y preferencias...
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Life is Local: Comscore at AWNY, NAB, and CIMM in New York

It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "Settling the Score”— his analysis of Comscore’s new...
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Reaching Audiences in the Era of Fragmented Privacy Regulations

It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going into effect in the coming months and marketers are scrambling to keep up with their new fragmented...
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New Year's Audience Guide

Our New Year's audience guide is the key to helping your brand reach motivated audiences in 2025.
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2024 Summer Games Audience Targeting Guide

Our programmatic targeting guide offers tailored audience recommendations for campaigns focused on the 2024 Summer Games, including off-the-shelf and custom audience ideas.
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ID-Free Impressions are the New Normal

Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
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Estudio de Comscore: La publicidad en videojuegos gana aceptación entre los gamers latinoamericanos

Comscore, Inc. (Nasdaq: SCOR), una empresa líder en medición de audiencias digitales ha presentado los resultados de su primer estudio sobre la publicidad en videojuegos en Latinoamérica para 2024. Este informe proporciona un análisis detallado de los...
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Comscore To Announce Fourth Quarter 2024 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the fourth quarter ended December 31, 2024 on Tuesday, March...
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Fast Facts Social Media Celebrates the Year of the Snake

Lunar New Year festivities began worldwide on January 29, 2025, marking the start of the Year of the Snake - the 6th animal on the Chinese calendar. Here’s a glimpse into how this new lunar year shone on social media.
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