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Whos Watching Those Political Ads Anyway

It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020. . . ” and that “The U.S. political ad...
5% - ights/Blog/Whos-Watching-Those-Political-Ads-Anyway

Unlocking the future of Cross-Platform measurement

Advertising Week Europe 2024 has just finished, and what a great event it was! The spotlight was on the remarkable talents in our industry – congratulations to all the winners of the Future is Female Awards! The event also showcased innovative solutions...
13% - ights/Blog/Unlocking-the-future-of-Cross-Platform-measurement

At the forefront of digital measurement and cross-platform solution

Alejandro Fosk, Executive Vice President International at Comscore, guides us through the digital ecosystem, examining the latest Explore our International Hub to learn more about the digital measurement landscape. Access our exclusive blog series to...
15% - ights/Blog/At-the-forefront-of-digital-measurement-and-cross-platform-solution

The strategic leap to unlock India s total digital audience measurement

On May 9, 2024, the Comscore Interact India took place in Mumbai and served as a pivotal gathering between clients and other industry leaders. This exclusive session underscored the transformation in internet users’ digital consumption, the challenges...
21% - ights/Blog/The-strategic-leap-to-unlock-India-s-total-digital-audience-measurement

Los datos detrás del consumo de CTV en México

Comscore y el Consejo de Investigación de Medios se unieron para presentar los resultados de su estudio sobre Connected TV, Addressable Advertising y OTT en el país.
20% - ights/Presentations-and-Whitepapers/2024/Los-datos-detras-del-consumo-de-CTV-en-Mexico

Comscore Collaborates with Snowflake

In this joint webinar on May 1, 2024, Comscore shared how it leverages Snowflake Data Clean Rooms to easily and securely collaborate with their media partners, helping them access Comscore's rich data assets across activation, attribution, and measurement...
17% - ights/Presentations-and-Whitepapers/2024/Comscore-Collaborates-with-Snowflake

Driving Brand Marketing ROI Across All Screens and Formats

This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance outcomes for brands, drawing from robust cross-platform...
11% - ights/Presentations-and-Whitepapers/2024/Driving-Brand-Marketing-ROI

Use Comscore Campaign Ratings to Validate Audiences With Precision In-Flight

A global alcoholic beverage brand uses CCR as currency to ensure LDA compliance.
12% - e-Studies/Use-CCR-to-Validate-Audiences-With-Precision-In-Flight

Comscore Campaign Ratings Hispanic Reach By Publisher

An alcoholic beverage brand uses CCR to identify publishers reaching a key demographic audience.
10% - e-Studies/CCR-Hispanic-Reach-By-Publisher

Consumer Trends to Know from ARF Shopper 2024

ARF Shopper 2024 brought together shopper marketers, advertisers, researchers, content creators and industry thought leaders to unpack the latest trends brands need to know to stay ahead.
4% - ights/Blog/Consumer-Trends-to-Know-from-ARF-Shopper-2024