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Comscore Connected TV: Viewing Behaviour in the UK p3

In the third instalment of Comscore Connected TV: Viewing Behaviour in the UK, we look at how OTT viewers differ from the average TV viewer in terms of content preferences. We base our analysis on data from smart TVs, i.e. television sets with internet...
3% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-p3

Comscore Snapshot Social Media in the Asia-Pacific region

In this week’s edition of Comscore Snapshot we look at Social Media in the Asia-Pacific region. We define Social Media as sites or mobile applications where the creation and consumption of content is user-generated.
8% - ights/Blog/Comscore-Snapshot-Social-Media-in-the-Asia-Pacific-region

Comscore Reports Third Quarter 2021 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2021.
9% - ights/Press-Releases/2021/11/Comscore-Reports-Third-Quarter-2021-Results

Comscore tip #1 de 5: Sitios versus Categoría Media Trend

¿Sabías que MyMetrix permite a los sitios evaluar el rendimiento de sus métricas, no tan solo contra sus principales competidores sino también contra categorías de contenido completas? Aquí te enseñamos cómo hacerlo.
17% - ights/Videos/Products/Comscore-tip-1-de-5-Sitios-versus-Categoria-Media-Trend

Comscore Selected by Univision to Provide Next-Generation Linear Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire movies ecosystem, and Univision Communications Inc, the leading Spanish-language...
4% - ights/Press-Releases/2021/11/Comscore-Selected-by-Univision-to-Provide-Next-Generation-Linear-Audience-Measurement

Radiografia de las audiencias digitales de los unicornios mexicanos

Hace unas semanas, la startup Konfío alcanzó una valuación de 1300 millones de dólares y se subió al selecto grupo de los unicornios mexicanos. Con propuestas disruptivas, un crecimiento exponencial, la tecnología como base y cuantiosas rondas de inversión,...
5% - ights/Blog/Radiografia-de-las-audiencias-digitales-de-los-unicornios-mexicanos

Halloween 2021 on Social Top Content and Key Takeaways

Halloween brings out the fun on social media each year as candies, costumes, tricks and treats cover our feeds for a few days. This year was especially exciting in many areas where people were once again able to do some Halloween activities in person....
5% - fts/Halloween-2021-on-Social-Top-Content-and-Key-Takeaways

TikTok challenge: no parar de crecer

Hace unas pocas semanas TikTok anunciaba que este pasado verano había alcanzado 1 billón (americano) de usuarios activos mensuales globalmente. Está claro que la aplicación es todo un éxito, pero veamos cómo ha sido su evolución histórica en usuarios...
46% - ights/Blog/TikTok-challenge-no-parar-de-crecer

Comscore Connected TV: Viewing Behaviour in the UK pt1

In the first instalment of Comscore Connected TV, we look at OTT viewing behaviour on TV screens in the UK and compare it with linear viewing behaviour. In most households, TV viewing follows a weekly pattern, with greater activity occurring during weekends....
10% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-pt1

As More Electric Vehicles Hit The Market Interest Accelerates

Consumers have more choice than ever for alternative fuel vehicles. Automakers have steadily introduced new alternative fuel vehicles, further sparking awareness and interest in these segments. Improved infrastructure, greater affordability, support from...
10% - ights/Blog/As-More-Electric-Vehicles-Hit-The-Market-Interest-Accelerates