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GSTV Turns to Comscore for DOOH Audience Measurement
Comscore today announced an agreement with GSTV. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national video network.
4% -
ights/Press-Releases/2021/7/GSTV-Turns-to-Comscore-for-DOOH-Audience-Measurement
SQAD Integrates Comscore Television Currency into MediaCosts
Comscore, in partnership with SQAD LLC., today announced an expansion of the MediaCosts platform to integrate Comscore’s national and local measurement information into SQAD’s ad cost research data.
6% -
ights/Press-Releases/2021/7/SQAD-Integrates-Comscore-Television-Currency-into-MediaCosts
Gaming
Understand the behavior, sentiment, attitudes, and preferences of today’s PC, mobile, and console gamers
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ducts/Gaming
Brian McLoughlin to Lead Publicis Domestic Commercial Relationship
Comscore is excited to announce it has added Brian McLoughlin to lead Comscore’s commercial relationship with Publicis Groupe.
9% -
ights/Press-Releases/2021/7/Brian-McLoughlin-to-Lead-Publicis-Domestic-Commercial-Relationship
Sports TV it s always the season part 1
There’s always a good reason to watch sports on TV. These days it’s the men’s Euro 2020 football championship (2021 edition), whilst later in the summer it might be the Tokyo Olympics, or even the British & Irish Lions tour to South Africa. With dedicated,...
8% -
ights/Blog/Sports-TV-it-s-always-the-season-part-1
Online Sports in Europe
This week’s article covers online sports consumption in the EU5 region. We include statistics for France, Germany, Italy, Spain, and the UK. Our snapshot covers sites that offer sporting news, sports magazines, scoreboards, fantasy leagues, and other...
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ights/Blog/Online-Sports-in-Europe
Cookie Free Targeting
Comscore has the cookie-free audience targeting solution that you need to continue reaching the same audiences but without user-level identifiers. No cookies, no hashed emails, just next generation solutions to reach your audience.
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ights/Blog/Cookie-Free-Targeting
Comscore and Viant Partner to Expand Cookie-Free Predictive Audiences Access
Comscore announced a new partnership agreement with Viant Technology Inc. on the successful integration of Comscore’s entire contextual Activation suite into Viant’s advertising software, Adelphic®.
6% -
ights/Press-Releases/2021/6/Comscore-and-Viant-Partner-to-Expand-Cookie-Free-Predictive-Audiences-Access
Principales tendencias digitales en Colombia al 1T 2021
2020 fue uno de los años más retadores a nivel mundial, personal, comercial y digitalmente hablando. Tan solo de marzo 2019 a marzo 2020, el tráfico en Colombia de categorías como Películas, Viajes y Apuestas ya habían presentado sus primeras repercusiones...
38% -
ights/Blog/Principales-tendencias-digitales-en-Colombia-al-1T-2021
Comscore Reports TV Viewing Engagement for Week Ending May 23 2021
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending May 23, 2021.
15% -
ights/Press-Releases/2021/6/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-May-23-2021
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