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Onde as mães brasileiras compram online?

Agora que estamos perto de celebrar o Dia das Mães, a comScore analisou as particularidades do comportamento digital das mães no Brasil.
11% - ights/Presentations-and-Whitepapers/2018/Onde-as-maes-brasileiras-compram-online

Live Events Metrix

Los eventos mundiales son un poderoso imán para las marcas. Desde el Super Bowl, el mundial de Fútbol o los Juegos Olímpicos, pasando por los Premios Oscar, Miss Universo y los distintos festivales de música como Rock in Río o Lollapalooza, las citas...
9% - ights/Blog/Live-Events-Metrix

Smart Speaker Penetration Hits 20 Percent of US Wi Fi Households

At the beginning of December, I presented a webinar on the “Future of Voice.” At that time, the penetration of smart speakers was slightly more than 13 percent. Recently-released comScore Connected Home data from February show the penetration of smart...
10% - ights/Blog/Smart-Speaker-Penetration-Hits-20-Percent-of-US-Wi-Fi-Households

Lollapalooza Brasil 2018 Uma análise de audiencia comScore e redes sociais

Segundo dados do Shareablee, ferramenta que oferece insights sobre o engajamento nas redes sociais, mais da metade dos posts com a narrativa dos acontecimentos das atrações do evento com a hashtag #lollabr, se concentraram no Twitter.
14% - ights/Blog/Lollapalooza-Brasil-2018-Uma-analise-de-audiencia-comScore-e-redes-sociais

Como compiten las aplicaciones bancarias mas importantes para controlar la categoria

El uso de las aplicaciones demuestra el abrumador porcentaje de tiempo en dispositivos móviles en 3 de los principales mercados de LATAM: 90% de minutos en dispositivos móviles en Brasil, 94% en México y casi 95% en Argentina. Especialmente en el uso...
16% - ights/Blog/Como-compiten-las-aplicaciones-bancarias-mas-importantes-para-controlar-la-categoria

Toby

Running the Data Services team means Toby spends much of his time interacting with colleagues and clients across the globe, in addition to helping his team members break through roadblocks. Using comScore’s data to compile reports, Toby then helps clients...
13% - ut/Careers/Testimonials/Toby

Carnaval 2018 O brilho da Avenida reluziu no digital

Os dados coletados pela comScore através da ferramenta de listening de redes sociais, Social Studio, mostram que o volume de menções que já havia sido alto em 2017, aumentou em 82% no carnaval deste ano, registrando mais de 184 mil menções sobre o Carnaval...
19% - ights/Blog/Carnaval-2018-O-brilho-da-Avenida-reluziu-no-digital

comScore offre uno spaccato dei trend del Retail Online

comScore, Inc. today published its online retail report, using multi-platform panel data from five European countries (France, Germany, Italy, Spain, and the UK), to highlight top line trends impacting the retail space, outlining key differences in consumers’...
6% - ights/Press-Releases/2018/3/comScore-releases-snapshot-of-Online-Retail-Trends-in-Europe

From the Golden Globes to the Grammys, TimesUp campaign drives over 101 million actions in January

The concept that ideas travel faster when group members are "highly connected to one another" is very compelling, specifically around the #TimesUp movement because so much of the movement was shared by celebrities.
4% - ights/Blog/From-the-Golden-Globes-to-the-Grammys-TimesUp-campaign-drives-over-101-million-actions-in-January

comScore Workshop/Research Phishing Scam


8% - ights/Blog/comScore-Workshop-Research-Phishing-Scam