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Why Chromes Cookie Decision Wont Halt Privacy Progress

In an unexpected (but not exactly surprising) July 22nd announcement, Google shared it would be abandoning its plan to deprecate third party cookies in 2025, finally ending a nearly five-year long “will they, won’t they” waiting game.
4% - ights/Blog/Why-Chromes-Cookie-Decision-Wont-Halt-Privacy-Progress

La Velada del año I: El nuevo record global de Twitch

'La Velada del Año', el espectáculo de boxeo y entretenimiento del creador de contenido Ibai Llanos, se consolida en su cuarta edición como el evento anual con mayor pico de audiencia en directos de Twitch.
4% - ights/Blog/La-Velada-del-ano-I-El-nuevo-record-global-de-Twitch

Comcast Advertising and Comscore Expand Partnership

Enhanced partnership will allow Comscore clients to tap into the power of Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution.
4% - ights/Press-Releases/2024/8/Comcast-Advertising-and-Comscore-Expand-Partnership

Shifting Budgets To Increase Delivery In Underexposed Markets

CCR validates local delivery and highlights platform and partner incrementality
6% - e-Studies/Shifting-Budgets-To-Increase-Delivery-In-Underexposed-Markets

Driving Incremental Reach Through Targeted Advertisement Channels

Driving Incremental Reach Through Targeted Advertisement Channels
8% - e-Studies/Driving-Incremental-Reach-Through-Targeted-Advertisement-Channels

Paris 2024 Olympics The Evolution of Viewing Experiences and Audience Engagement

The long-anticipated Paris 2024 Olympic Games are kicking off today, and you may be setting your phone reminders for the Opening Ceremony at 1:30 p.m. ET—that’s 7:30 p.m. Paris time! Whether or not you’re lucky enough to get a midday break, it's evident...
8% - ights/Blog/Paris-2024-Olympics-The-Evolution-of-Viewing-Experiences-and-Audience-Engagement

Wimbledon 2024 social media insights

Wimbledon es el torneo de tenis con mayor personalidad de todos los Grand Slam, y ya no sólo porque sea el único que se juega sobre hierba, sino por su tradición británica y su estricto código de vestimenta blanco, que realza su rigor y prestigio.
14% - ights/Blog/Wimbledon-2024-social-media-insights

Ranker

Comscore Media Metrix with Social Incremental reporting empowers Ranker to showcase the strength of its total audience reach across total digital
4% - e-Studies/Ranker-Partners-with-Comscore-to-Showcase-the-Incremental-Reach-of-Their-Social-Audience

The Rise of Resale

It’s no secret that times are tough out there – it seems that everywhere we look (and go), all we hear (and see) is somehow related to the rising cost of living.
8% - ights/Blog/The-Rise-of-Resale

Consumer Demand for Rich Rewards Rises

The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided good rewards on all spending.
6% - ights/Blog/Consumer-Demand-for-Rich-Rewards-Rises