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The Rise of Resale

It’s no secret that times are tough out there – it seems that everywhere we look (and go), all we hear (and see) is somehow related to the rising cost of living.
16% - ights/Blog/The-Rise-of-Resale

Comscore Unveils Key Insights in 2024 State of Gaming Report

Comscore (NASDAQ: SCOR), a global trusted partner for planning, transacting, and evaluating media across platforms, today released its "2024 State of Gaming" report. The in-depth analysis reveals significant trends and insights for advertisers, marketers,...
19% - ights/Press-Releases/2024/7/Comscore-Unveils-Key-Insights-in-2024-State-of-Gaming-Report

Consumer Demand for Rich Rewards Rises

The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided good rewards on all spending.
21% - ights/Blog/Consumer-Demand-for-Rich-Rewards-Rises

India’s Online Financial Landscape Report

The online financial landscape in India reaches 396 million unique visitors, and time spent on these entities has shot up by 237% in the last four years.
16% - ights/Presentations-and-Whitepapers/2024/Online-Financial-Landscape-Report-India

Online Brokerage Shopper Trends in 2024

It’s been a wild ride in the brokerage industry over the past few years, driven by chaotic trading behavior tied to meme stocks in early 2021 as well as persistent inflation and high interest rates.
19% - ights/Blog/Online-Brokerage-Shopper-Trends-in-2024

Demand for CDs Soars

From January 2022 to March 2024, the number of consumers who visited banking websites to shop for certificates of deposit (CDs) grew more than three-fold according to Comscore Digital Data.
22% - ights/Blog/Demand-for-CDs-Soars

Social waves Measuring the True Reach of Digital Content

Industry professionals came together at MAD//Fest, the UK’s three-day advertising festival, to discuss innovation and future trends.
17% - ights/Blog/Social-waves-Measuring-the-True-Reach-of-Digital-Content

Social Media Shines as Mobile Rises for Accommodation Content

Social media is playing a more pivotal role as digital content consumption on accommodation continues shifting to mobile
21% - ights/Blog/Social-Media-Shines-as-Mobile-Rises-for-Accommodation-Content

Comscore TV empowers advertisers

Comscore TV reporting empowers advertisers to identify stations that have an affinity for reaching their retail brand’s audiences
19% - e-Studies/Comscore-TV-empowers-advertisers

Comscore UX Journey

Comscore UX Journey helped credit card issuers to deep-dive into customer experiences on selected topics to determine their market position and future-proof their products
18% - fts/Case-Study-Drafts/Comscore-UX-Journey