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Comscore Digital Data Helps Retailers Discover Their Incremental Reach against competitors

Comscore TV empowers advertisers to identify stations that have an affinity for reaching their retail brand’s audiences
17% - e-Studies/Comscore-Digital-Data-Helps-Retailers-Discover-Their-Incremental-Reach-against-competitors

Comscore TV Local for Gaming Platform

Comscore TV local reporting empowers advertisers to identify stations that most reach their video game brand’s target audience
15% - e-Studies/Comscore-TV-Local-for-Gaming-Platform

Comscore Social Insights Gaming Platform

Comscore Social Insights helped showcase incremental reach ​for gaming platform's social audience
13% - e-Studies/Comscore-Social-Insights-Gaming-Platform

Crafting Gamer Audiences with Comscore’s Plan Metrix

Comscore digital insights help Maybelline understand their target audience with deeper psychographic targets​.
12% - e-Studies/Crafting-Gamer-Audiences-with-Comscore-s-Plan-Metrix

Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?

With consumers feeling the pinch of increased credit use and continued high automobile rates (for example, the average rate for a new car loan with a 60-month term was 8.22% as of February 2024)- bank auto lenders have increasingly turned to pre-qualification...
20% - ights/Blog/Is-Auto-Loan-Pre-Qualification-an-Answer-to-Engage-Consumers-Earlier

2024 State of Gaming Report

Comscore’s proprietary 2024 State of Gaming report offers a thorough analysis of the US gaming audience, landscape, and emerging trends. This report provides key insights and actionable data to help marketers, content owners, and tech companies capitalize...
20% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Gaming-Report

Cross-Platform Measurement Integration Partners

Experience the future of precision measurement and uncover unparalleled market-level insights, brought to you exclusively by The Trade Desk and Comscore
19% - ducts/Advertising/Cross-Platform-Measurement-Integration-Partners

Audiencias Sociales Incrementales en Mexico Mayo 2024

Social Incremental, la nueva integración de datos de redes sociales en la herramienta de Comscore, permite a los medios consolidar en una única plataforma el alcance total de sus medios digitales y redes sociales, sin duplicidad de audiencia.
6% - ights/Blog/Audiencias-Sociales-Incrementales-en-Mexico-Mayo-2024

Audiencias Sociales Incrementales en Mexico Mayo 2024xxx

Social Incremental, la nueva integración de datos de redes sociales en la herramienta de Comscore, permite a los medios consolidar en una única plataforma el alcance total de sus medios digitales y redes sociales, sin duplicidad de audiencia.
6% - fts/Audiencias-Sociales-Incrementales-en-Mexico-Mayo-2024xxx

BNPL Booms as Debt Costs Soar

Higher cost of debt and BNPL’s growing ubiquity drive consumers to embrace BNPL as a valuable option to overcome budget constraints​.
20% - ights/Blog/BNPL-Booms-as-Debt-Costs-Soar