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Comscore Signs New Agreement with Fuse Media for TV Measurement

Comscore today announced an agreement to provide Fuse Media, a Latino-owned entertainment company, with Comscore’s National TV audience measurement for their linear Fuse channel.
27% - ights/Press-Releases/2021/9/Comscore-Signs-New-Agreement-with-Fuse-Media-for-TV-Measurement

Shareablee Named a Top Performer in Social Media Analytics Software for Customer Satisfaction

G2 has released its Summer 2021 Grid report and Shareablee has been named a High Performer in the Social Media Analytics Software category for high customer satisfaction.
27% - ights/Press-Releases/2021/7/Shareablee-Named-a-Top-Performer-in-Social-Media-Analytics-Software-for-Customer-Satisfaction

Search Marketing for Consumer Packaged Goods Companies


27% - ights/Press-Releases/2007/10/Search-Marketing-for-Consumer-Packaged-Goods-Companies

The Lure of TV Advertising for Internet Businesses

I’ve been struck recently by the number of Internet companies that are advertising on television. Clearly, this trend must reflect an acknowledgment by online businesses - big and small - of the appeal and value of advertising on TV, even as the Internet...
27% - ights/Blog/The-Lure-of-TV-Advertising-for-Internet-Businesses

Improving Product Returns Presents Biggest Opportunity for Retailers

While 86 percent of consumers are satisfied with the overall experience of shopping online, retailers still have significant opportunity to improve customer satisfaction and their competitive position by making the process of returning or exchanging items...
27% - ights/Press-Releases/2012/6/Improving-Product-Returns-Presents-Biggest-Opportunity-for-Retailers

Auto Site Visitor Data Strong Leading Indicator for U.S. Auto Sales

With the credit squeeze, looming recession and high gas prices affecting U.S. consumer behavior, we are increasingly being greeted with ugly headlines foretelling the failures of several core American industries, with the U.S. auto industry at the top...
27% - ights/Blog/Auto-Site-Visitor-Data-Strong-Leading-Indicator-for-U.S.-Auto-Sales

Black Friday E-Commerce Spending


27% - ights/Press-Releases/2008/11/Black-Friday-E-Commerce-Spending

Display Ad Click-Through Behavior


27% - ights/Press-Releases/2008/02/Display-Ad-Click-Through-Behavior

FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities

oday, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s...
27% - ights/Press-Releases/2022/9/FreeWheel-and-Comscore-Launch-Advanced-Connected-TV-Contextual-Targeting-Capabilities

Comscore and FreeWheel Forge Next-Gen Partnership

Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio
27% - ights/Press-Releases/2024/8/Comscore-and-FreeWheel-Forge-Next-Gen-Partnership