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Eleven Consecutive Billion Dollar Days of Online Desktop Spending from Thanksgiving through Cyber Week Mark the Longest Streak Ever

comScore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 34 days of the November-December 2016 holiday season. For the holiday season-to-date, $38.0 billion has been spent online, marking...
26% - ights/Press-Releases/2016/12/Eleven-Consecutive-Billion-Dollar-Days-of-Online-Desktop-Spending-from-Thanksgiving-through-Cyber-Week-Mark-the-Longest-Streak-Ever

Anheuser-Busch King of Ads at Super Bowl


26% - ights/Press-Releases/2008/02/Anheuser-Busch-King-of-Ads-at-Super-Bowl

Flat Growth for Holiday E-Commerce Spending


26% - ights/Press-Releases/2008/11/Flat-Growth-for-Holiday-E-Commerce-Spending

Online Spending Outperforms Brick-and-Mortar

comScore today released online spending data by category for the online holiday shopping season, which showed that trends in online spending outperformed offline in several key product categories.
26% - ights/Press-Releases/2009/1/Online-Spending-Outperforms-Brick-and-Mortar

comScore Introduces Industrys First Combined GRP and Viewability Solution for Mobile Advertising

Daily reporting of mobile ads brings measurement into alignment with desktop display and video campaigns through comScore validated Campaign Essentials.
26% - ights/Press-Releases/2015/6/comScore-Introduces-Industrys-First-Combined-GRP-and-Viewability-Solution-for-Mobile-Advertising

Measurement of Online Advertising ROI: The 100% Solution

For me, the quote sums up the challenge. While it’s alluring to believe that there is one simple, easily-obtainable metric that will accurately and reliably predict advertising success, I believe this is a siren’s song. And, I suspect that most experienced...
26% - ights/Blog/Measurement-of-Online-Advertising-ROI-The-100-Solution

Black Friday Dazzles in Brazil


26% - ights/Press-Releases/2012/12/Black-Friday-Dazzles-in-Brazil

comScore Reports 109 Billion in Q4 2016 Total Digital US Retail E Commerce Spending Up 18 Percent vs Year Ago

comScore today reported Q4 2016 U.S. retail e-commerce spending from desktop computers and mobile devices. For Q4 2016, $109.3 billion was spent online, marking an 18-percent increase versus the same quarter in 2015. The majority of online buying occurred...
26% - ights/Press-Releases/2017/2/comScore-Reports-109-Billion-in-Q4-2016-Total-Digital-US-Retail-E-Commerce-Spending-Up-18-Percent-vs-Year-Ago

Comscore Announces New Partnership with KRGV-TV

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that KRGV-TV (Harlingen - Weslaco - Brownsville - McAllen, TX, DMA #83) announced a long-term agreement for Comscore to provide...
26% - ights/Press-Releases/2020/2/Comscore-Announces-New-Partnership-with-KRGV-TV

Delphine Gatignol Joins comScore Europe


26% - ights/Press-Releases/2006/05/Delphine-Gatignol-Joins-comScore-Europe