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UK Digital Future in Focus

During this webinar, Mike Shaw, VP Sales at comScore, presents key insights from the “Global Digital Future in Focus” report alongside a dedicated UK analysis. This presentation outlines key trends affecting the global digital ecosystem, how the landscape...
26% - ights/Presentations-and-Whitepapers/2016/UK-Digital-Future-in-Focus

2005 E-Commerce Figures

Online Holiday Spending Boosts E-Commerce to Record Annual Sales of $143 Billion
26% - ights/Press-Releases/2006/01/2005-E-Commerce-Figures

Store Promotion Strategies for a Digital World

The recent recession, coupled with advances in technology, has changed how people shop. Consumers spend more time in the digital world than ever before. However, while consumers’ media usage has shifted, marketing budgets haven’t made a comparable transition....
26% - ights/Presentations-and-Whitepapers/2010/Store-Promotion-Strategies-for-a-Digital-World

Social Media Monetization for Local TV

In this webinar, we shared how local stations and media sellers can gain an unmatched understanding of consumer engagement and reach across social channels.
26% - ights/Presentations-and-Whitepapers/2022/Social-Media-Monetization-for-Local-TV

Social Media Monetization for Media Sellers

In this webinar, we shared how media companies and sellers can gain an unmatched understanding of consumer engagement across social media platforms and earn the potential dollars that flow from unlocking desirable audiences on social media.
26% - ights/Presentations-and-Whitepapers/2022/Social-Media-Monetization-for-Media-Sellers

#socialmedia and Digital News Publishers

Discover the driving forces behind growth for online publishers in India's digital news ecosystem! While digital news consumption has seen tremendous growth, publishing portals face challenges in becoming the primary source for news access.
26% - ights/Presentations-and-Whitepapers/2023/Social-Media-and-Digital-News-Publishers

Facing Forward An Upfront Conversation on How Brands, Networks and Agencies are Planning for the Recovery Rebound

Comscore was joined by representatives from GroupM, Molson Coors, NBCU, The Hershey Company, The Weather Group and Unilever for a conversation on the unique challenges and opportunities brands, networks and agencies are facing during this year’s Upfront...
26% - ights/Presentations-and-Whitepapers/2020/Facing-Forward-An-Upfront-Conversation

VideoAmp Unveils Advanced Television ATV Ignite the Industrys First Automated Solution for Total Video and Linear TV Planning Buying and Optimization

VideoAmp, The Total Video platform for the TV and video ecosystem, today unveiled its newest product - Advanced Television (ATV) Ignite. VideoAmp’s ATV Ignite launch partners include, comScore, Neustar, LiveRamp, and NinthDecimal.
26% - ights/Press-Releases/2017/1/VideoAmp-Unveils-Advanced-Television-ATV-Ignite-the-Industrys-First-Automated-Solution-for-Total-Video-and-Linear-TV-Planning-Buying-and-Optimization

comScore Smart Lift Attribution Model Brings the Science of Attribution to Brand Measurement

comScore today announced the launch of the comScore Smart Lift Attribution Model™, a breakthrough methodology that brings the science of attribution to brand measurement. This advancement in attribution modeling, based on validated and time-test marketing...
26% - ights/Press-Releases/2011/7/comScore-Smart-Lift-Attribution-Model-Brings-the-Science-of-Attribution-to-Brand-Measurement

The 4 Ps of Marketing in a Digital World

The 4Ps have acted as a right of passage and guiding tool for marketers for decades. But in today’s complex digital environment, where advancements in technology have rapidly changed the delivery and measurement of digital advertising, what new guiding...
26% - ights/Blog/The-4-Ps-of-Marketing-in-a-Digital-World