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Activating Inventory 3 Key Lessons for Publishers to Unlock Hidden Revenue

Advancements in digital advertising technology have promised advertisers more granular, powerful targeting to help them reach specific or niche audiences. While these hyper-targeted ad segments are incredibly valuable for advertisers, the often manual...
26% - ights/Blog/Activating-Inventory-3-Key-Lessons-for-Publishers-to-Unlock-Hidden-Revenue

Cyber Monday Hits 2 Billion in Desktop Online Sales to Rank as Top US Online Spending Day in History

comScore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 28 days of the November-December 2016 holiday season. For the holiday season-to-date, $29.7 billion has been spent online, marking...
26% - ights/Press-Releases/2016/11/Cyber-Monday-Hits-2-Billion-in-Desktop-Online-Sales-to-Rank-as-Top-US-Online-Spending-Day-in-History

US E-Commerce Increases

U.S. Consumer Spending for Online Content Reaches $1.8 Billion in 2004 on Strength of Entertainment/Lifestyles Category, According to Online Publishers Association Report
26% - ights/Press-Releases/2005/03/US-E-Commerce-Increases

Free Shipping Helps E-Commerce

comScore today reported its tracking of holiday season retail e-commerce spending for the first 44 days of the November – December 2008 holiday season.
26% - ights/Press-Releases/2008/12/Free-Shipping-Helps-E-Commerce

Entravision Kicks Off 2022 with Addition of Comscore’s Census-Based Local Audience Measurement for Palm Springs Market

Comscore and Entravision Communications Corporation today jointly announced a new agreement for local audience measurement. Under the terms of the agreement, Entravision will use Comscore’s next-generation linear audience measurement service as its local...
26% - ights/Press-Releases/2022/1/Entravision-Kicks-Off-2022-with-Addition-of-Comscore-s-Census-Based-Local-Audience-Measurement-for-Palm-Springs-Market

Comscore Reports TV Viewing Engagement for Week Ending February 7 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending February 7, 2021.
26% - ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-February-7-2021

National Geographic Ranked Top Social Brand in 2017 by Shareablee

For the fourth consecutive year, National Geographic was ranked as the Top Social Brand by leading social media data and analytics firm Shareablee. Overall, National Geographic saw more than 1.6 billion actions (Reactions, Comments, Shares, Retweets and...
26% - ights/Blog/National-Geographic-Ranked-Top-Social-Brand-in-2017-by-Shareablee

Comscore Reports TV Viewing Engagement for Week Ending January 24 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 24, 2021.
26% - ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-24-2021

How Do Content Creators Thrive in The New Normal Insights from INTERACT

At its core, storytelling remains as captivating as it has always been. The main challenge for us in social today is the battle for attention - as consumers increasingly become more widely dispersed and fragmented.
26% - ights/Blog/How-Do-Content-Creators-Thrive-in-The-New-Normal-Insights-from-INTERACT