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Online Holiday Retail Shopping Moves Beyond the Big Two But Cyber Monday Still Maintains its Title as Biggest Spending Day

This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to online retailers to snag...
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Global Study Reveals Online Shoppers Want More Flexibility

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete the sale.
52% - ights/Press-Releases/2015/3/Global-Study-Reveals-Online-Shoppers-Want-More-Flexibility

comScore Cookie Deletion Study and its Implications for Internet Audience Measurement

The study shows that cookie deletion is much more frequent and indiscriminate than previously believed. Because of this, we can see that cookie-based measurement techniques, whether using Web site server logs or web analytics software, can over-represent...
51% - ights/Blog/comScore-Cookie-Deletion-Study-and-its-Implications-for-Internet-Audience-Measurement

A Strong Start for the 2018 Summer Box Office

The 2018 box office year is off to a rollicking start with a strong lineup of late 2017 holdovers and a slate of newer releases. So far, this year has been led by Disney’s latest $1 billion-earning Marvel smash hit “Black Panther,” as well as other big-budget...
50% - ights/Blog/A-Strong-Start-for-the-2018-Summer-Box-Office

Online Shoppers in Asia Want More Choices and Convenience

comScore Inc., (NASDAQ: SCOR), a leader in measuring the digital world, and UPS (NYSE:UPS) today released the UPS Pulse of the Online Shopper™: A Customer Experience Study for Asia and Australia. The survey contains key consumer insights into mobile technologies...
50% - ights/online_shopping/Online-Shoppers-in-Asia-Want-More-Choices-and-Convenience

On Branding Versus Direct Response Advertising

A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on the relative merits of direct response versus branding...
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comScore ARS Reports Decline in Loyalty for Many Consumer Goods Brands During Recession

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the March 2010 results of a study on brand loyalty among consumer goods products, showing a significant decline in consumers’ allegiance to their favorite brands during...
49% - ights/Press-Releases/2010/5/comScore-ARS-Reports-Decline-in-Loyalty-for-Many-Consumer-Goods-Brands-During-Recession

comScore Reports 47 5 Billion Dollar in Q3 2013 Desktop Based US Retail ECommerce Spending Up 13 Percent vs Year Ago

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2013.
49% - ights/Press-Releases/2013/11/comScore-Reports-47-5-Billion-Dollar-in-Q3-2013-Desktop-Based-US-Retail-ECommerce-Spending-Up-13-Percent-vs-Year-Ago

comScore Debuts on Honomichl Global Top 25

Explosive Growth Fuels comScore Networks’ Debut on the Honomichl Global Top 25
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The Superhero and the 2020 Nissan Sentra

The 2020 Nissan Sentra went on sale earlier this year in March when Nissan launched it with an ad featuring actress Brie Larson, more popularly known on the screen as Captain Marvel. The ad had an empowering “no compromises” theme, but it was not too...
48% - ights/Blog/The-Superhero-and-the-2020-Nissan-Sentra