title - Comscore, Inc.

comScore and Starcom USA Release Updated “Natural Born Clickers” Study Showing 50 Percent Drop in Number of U.S. Internet Users Who Click on Displa...

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released the results of an update to its highly publicized “Natural Born Clickers” research, originally conducted two years ago in conjunction with media agency Starcom USA and...
26% - ights/Press-Releases/2009/10/comScore-and-Starcom-USA-Release-Updated-Natural-Born-Clickers-Study-Showing-50-Percent-Drop-in-Number-of-U.S.-Internet-Users-Who-Click-on-Displa

YOUPIX 2019 and the State of Social in Latin America

It was a big week in Brazil for Shareablee earlier this month, where I was on the ground in Sao Paulo leading some workshops at Comscore and speaking at the YOUPIX Summit.
26% - ights/Blog/YOUPIX-2019-and-the-State-of-Social-in-Latin-America

Its All About the Audience

For the first time, we can consider wholistic approaches to maximizing reach across all screens & viewing experiences, ultimately driving better ROI and even a more optimal consumer experience. As the industry climbs to new heights in digital video consumption...
26% - ights/Blog/Its-All-About-the-Audience

Social SEO – Facebook & Twitter Best Practices

Optimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challenging. Exponential growth of a medium is great and all,...
26% - ights/Blog/Social-SEO-Facebook-Twitter-Best-Practices

4 Key Storylines for the 2012 Online Holiday Shopping Season

November is here and the online holiday shopping season is once again upon us. With consumer confidence picking up and the online channel demonstrating strength throughout 2012, we believe this holiday season is shaping up to be a fairly positive one...
26% - ights/Blog/4-Key-Storylines-for-the-2012-Online-Holiday-Shopping-Season

comScore Introduces Free Viewability Measurement to Broaden Trust Across Global Digital Advertising Market

comScore today announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display, video, and...
26% - ights/Press-Releases/2017/4/comScore-Introduces-Free-Viewability-Measurement-to-Broaden-Trust-Across-Global-Digital-Advertising-Market

comScore Announces Introduction of AdEffx Smart Control™ Ground-Breaking Methodology for Measuring Digital Advertising Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of AdEffx Smart Control™, an innovative methodological approach representing the next generation in measuring digital advertising effectiveness. The...
26% - ights/Press-Releases/2010/5/comScore-Announces-Introduction-of-AdEffx-Smart-Control-Ground-Breaking-Methodology-for-Measuring-Digital-Advertising-Effectiveness

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