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Comscore Expands Box Office Measurement to West and Southern Africa

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, announced today that it will expand its box office measurement service into West and Southern Africa. The global expansion – officially launched...
25% - ights/Press-Releases/2019/5/Comscore-Expands-Box-Office-Measurement-to-West-and-Southern-Africa

If a Digital Ad Falls in the Wrong Place Does It Make an Impression

We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our industry today, where many are asking a similar question...
25% - ights/Blog/If-a-Digital-Ad-Falls-in-the-Wrong-Place-Does-It-Make-an-Impression

Holiday E-Commerce Spending


25% - ights/Press-Releases/2008/12/Holiday-E-Commerce-Spending

comScore Adds Acxiom Personicx®


25% - ights/Press-Releases/2008/06/comScore-Adds-Acxiom-Personicx-R

Southwest Airlines Freedom From Fees Boosts Online Tickets Sold


25% - ights/Press-Releases/2008/10/Southwest-Airlines-Freedom-From-Fees-Boosts-Online-Tickets-Sold

comScore Launches Audience Advantage™ Predictive Modeling Platform to Help Publishers Optimize Audiences for Digital Ad Campaigns

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Audience Advantage™, a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to...
25% - ights/Press-Releases/2010/2/comScore-Launches-Audience-Advantage-Predictive-Modeling-Platform-to-Help-Publishers-Optimize-Audiences-for-Digital-Ad-Campaigns

comScore in Journal of Advertising Research on Topic of Omni-Channel Retailers and the Consumer Path-to-Purchase

Marketers always have relied on consumer insights as the basis for their sales and marketing strategies. The challenge to marketers intensifies each year as the advent of digital technologies has created a fast-growing e-commerce channel while also making...
25% - ights/Blog/comScore-in-Journal-of-Advertising-Research-on-Topic-of-Omni-Channel-Retailers-and-the-Consumer-Path-to-Purchase

Der Wert digitaler Werbung: comScore, Millward Brown & Kantar Worldpanel

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media.
25% - ights/Presentations-and-Whitepapers/2016/Value-of-a-Digital-Ad-Drive-Digital-Advertising-ROI-in-a-Cross-Media-World

Brian McLoughlin to Lead Publicis Domestic Commercial Relationship

Comscore is excited to announce it has added Brian McLoughlin to lead Comscore’s commercial relationship with Publicis Groupe.
25% - ights/Press-Releases/2021/7/Brian-McLoughlin-to-Lead-Publicis-Domestic-Commercial-Relationship

Tablets Drive About 20 Percent More Average Spending Than Smartphones

During the first half of 2013, smartphone dollars accounted for $6.7 billion, or 63% of the $10.6 billion in mobile commerce spending. This finding seems to defy the conventional wisdom that tablets are much strong drivers of mobile buying, until factoring...
25% - ights/Infographics/Tablets-Drive-About-20-Percent-More-Average-Spending-Than-Smartphones