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Activation

The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.
6% - ducts/Programmatic-Targeting

Handheld Shopping: How Mobile is Changing the Retail Environment Webinar

This webinar presents the latest trends in the mobile retail environment from the new comScore Mobile Retail Advisor report. In addition, we provide insights into today’s mobile shopper and highlight the opportunities and challenges that brands face in...
6% - ights/Presentations-and-Whitepapers/2011/Handheld-Shopping-How-Mobile-is-Changing-the-Retail-Environment

The Davos Question

While I attended the World Economic Forum in Davos, representing comScore as a 2007 Technology Pioneer, the following question was posed to the attendees: “What can countries do to improve the world?”
6% - ights/Blog/The-Davos-Question

Moody's Gets Online

Back in November of last year, I wrote a blog post suggesting that the use of the “same store sales” metric as a barometer of retail health could lead to erroneous conclusions regarding the performance of individual retailers or the retail economy in...
6% - ights/Blog/Moody-s-Gets-Online

Understanding The Potentially Persuasive Power of Consumer-Produced Content

comScore and EXPO present findings from a joint study evaluating the power of consumer-produced video content. The study evaluates the likelihood of user-generated videos to exhibit elements of sales effectiveness that are commonly found in persuasive,...
6% - ights/Presentations-and-Whitepapers/2010/Understanding-The-Potentially-Persuasive-Power-of-Consumer-Produced-Content

The State of Online Display Advertising in the UK

comScore’s Ciaran O’Sullivan presents the State of Display Advertising in the UK. The presentation will highlight how the display ad market has rapidly gained pace over the past several months in the UK. We will review which advertisers are increasing...
6% - ights/Presentations-and-Whitepapers/2010/The-State-of-Online-Display-Advertising-in-the-UK

The Mobile Landscape in France and Europe

The Mobile Landscape in France and Europe
6% - ights/Presentations-and-Whitepapers/2012/The-Mobile-Landscape-in-France-and-Europe2

Valtech branded event: Social Analytics

Valtech branded event: Social Analytics
6% - ights/Presentations-and-Whitepapers/2012/Valtech-branded-event-Social-Analytics

The benefits of the un-aggregated data technology

The benefits of the un-aggregated data technology
6% - ights/Presentations-and-Whitepapers/2012/The-benefits-of-the-un-aggregated-data-technology

Social in a Digital Minute

Social in a Digital Minute
6% - ights/Videos/Presentation/Social-in-a-Digital-Minute