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Setting Campaign Delivery Expectations

With digital being heralded as the most measureable and targetable medium, there is a prevailing belief that every ad impression should be able to hit its target audience with precision and every ad should be viewable to the target consumer. In reality,...
6% - ights/Blog/Setting-Campaign-Delivery-Expectations

Lessons Learned in Digital Advertising and 3MS

This presentation, shared at IAB MIXX Russia, highlights key lessons learned in digital advertising, viewability and industry benchmarks.
6% - ights/Presentations-and-Whitepapers/2014/Lessons-Learned-in-Digital-Advertising-and-3MS

Mobile Measurement and Multi-platform


6% - ights/Presentations-and-Whitepapers/2014/Mobile-Measurement-and-Multi-platform

The Global Mobile Report

Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading digital platform in many global markets, publishers need to understand the full extent of their global multi-platform...
6% - ights/Presentations-and-Whitepapers/2015/The-Global-Mobile-Report

Online travel hits $35B

Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses the online travel space and how digital commerce performed in Q1 on CNBC Exclusive.
6% - ights/Videos/Interview/Online-travel-hits-35B

comScore to Present at Investor Conferences in August

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that it will participate in the following investor conferences in August 2015. Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, will present during...
6% - ights/Press-Releases/2015/8/comScore-to-Present-at-Investor-Conferences-in-August

Digital advertising may be top media category in 2016: Report

Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses mobile advertising and the role Facebook plays in the digital ad space on CNBC Exclusive.
6% - ights/Videos/Interview/Digital-advertising-may-be-top-media-category-in-2016-Report

Big Data and the Future of Digital in Brazil

In this presentation, we discuss the future of digital content consumption and how to organize the large volume of data generated daily. With all the changes in Brazilian consumer behavior, understanding it in real time becomes more essential every single...
6% - ights/Presentations-and-Whitepapers/2015/Big-Data-and-the-Future-of-Digital-in-Brazil

Improve Your Total Campaign Delivery Validation with vCE 2.0

Antoine Maringe and Hadidja Said Hassani introduce how and why it is critical to be able to measure that your ads are seen, by the right audience, in the right environment, free from non-human traffic and how comScore validated Campaign Essentials and...
6% - ights/Presentations-and-Whitepapers/2015/Improve-Your-Total-Campaign-Delivery-Validation-with-vCE-2-0

Millennial habits

A new report from comScore confirms millennials are heavy digital and social users and Facebook is the mobile king. Gian Fulgoni, Executive Chairman & Co-Founder of comScore talks through the details on CNBC.
6% - ights/Videos/Interview/Millennial-habits