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A Kellogg Case Study: Only Real Impressions Matter
A Kellogg Case Study: Only Real Impressions Matter
6% -
ights/Presentations-and-Whitepapers/2015/A-Kellogg-Case-Study-Only-Real-Impressions-Matter
How ‘media singularity’ will change the world
How ‘media singularity’ will change the world
6% -
ights/Presentations-and-Whitepapers/2015/How-media-singularity-will-change-the-world
It’s a Digital World: Lessons Learned Around the World Now Being Deployed in Italy
During this event, Gian Fulgoni, comScore Co-founder and Chairman reviewed how the lessons learned around the world are now being deployed in Italy.
6% -
ights/Presentations-and-Whitepapers/2015/Lessons-Learned-Around-the-World-Now-Being-Deployed-in-Italy
The Future of Mobile Measurement
Mobile has enabled marketers to do things they could never do before, such as understand motivations at the point at which they occur and reach remote audiences. In this session, Millward Brown Managing Director, Indonesia, Mark Chamberlain and comScore...
6% -
ights/Presentations-and-Whitepapers/2015/The-Future-of-Mobile-Measurement
HUBFORUM : Invalid Traffic - Are You Getting Skewed?
What is ad fraud and what does it impact the digital ecosystem ? Why invalid traffic matters in ad campaign performance measurement ? What are the solutions to fight against this issue ?
6% -
ights/Presentations-and-Whitepapers/2015/HUBFORUM-Invalid-Traffic-Are-You-Getting-Skewed
comScore Expanding Total Home Cross Screen Measurement
comScore Expanding “Total Home” Cross Screen Measurement
6% -
ights/Videos/Interview/comScore-Expanding-Total-Home-Cross-Screen-Measurement
Is Digital Delivering? Is Digital’s Impact Measurable?
This presentation by comScore and Kantar Millward Brown covers key topics in digital effectiveness.
6% -
ights/Presentations-and-Whitepapers/2017/Is-Digital-Delivering-Is-Digitals-Impact-Measurable
Consumers' Multi-Media Path to Purchase
Gian Fulgoni describes the current state of the global internet, and how growing markets and new devices have profoundly changed the dynamics of how consumers shop.
6% -
ights/Presentations-and-Whitepapers/2014/Consumers-MultiMedia-Path-to-Purchase
Finland Top 20 March 2014
March 2014 saw a slight increase in total internet users in comparison to February 2014, with nearly 3.6 million people going online via a desktop PC or laptop. While the Top 5 Online Properties remained the same in comparison to February, a Month-on-Month...
6% -
ights/Rankings/Finland-Top-20-March-2014
Finland Top 20 February 2014
Google topped the list of Top Online Properties, reaching more than 3.4 million people with its online offerings. Leading publishers Sanoma Group and Alma Media rank at 2nd and 3rd position, reaching 95.8% and 95.0% of the total online population, respectively. Yleisradio...
6% -
ights/Rankings/Finland-Top-20-February-2014
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