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The Challenges of Reconciling Panel-Based and Server-Based Unique Visitor Counts

Louise Story’s October 22nd article in the New York Times, entitled “How Many Site Hits? Depends Who’s Counting” highlights the challenges of getting up to speed on the continuing debate about the differences between the online unique visitor counts provided...
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Search Marketing for Consumer Packaged Goods Companies


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Premiership Season Creates More Traffic to Fantasy Football Sites


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Top US Search Engines


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Top 50 US Web Sites


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Social Networking Sites Attractive Venue for Apparel Products Ads


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The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The online business originally aligned around a spatial...
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UK Social Networking


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Worldwide Searches Reach 61 Billion


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A Metric for Every Reason

Much has been written about how new Internet technologies are making page view measurement less relevant when comparing consumer interaction with different Web sites. Many parties suggest replacing the page view with a measure of engagement.
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