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Revving Up Your Social Revenue

In this Fireside Comscore’s Jason Clough, Senior Director of Partnerships and Insights and Geet Lulla, Vice President - Sales and Head - Asia Pacific unpacked all the actionable, cross-platform insights you need to create precise and cutting-edge branded...
6% - ights/Videos/Presentation/Revving-Up-Your-Social-Revenue

Challenges and ideas to monetize video content by publishers creators

Video Measurement (OD content / Live streams / SFV / News) growth is driving the industry because the format delivers the attention brands need and content consumers want. Technology is working with brands to chart the next generation of customized video...
13% - ights/Videos/Presentation/Challenges-and-ideas-to-monetize-video-content-by-publishers-creators

Measuring Video Consumption

Video is a format that has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. It truly is an entire new world of content. Our panel of industry experts will explain how they're taking advantage of this...
18% - ights/Videos/Presentation/Measuring-Video-Consumption

The Consumer Centric Measurement Revolution

Comscore CEO Jon Carpenter shares the critical changes in media consumption patterns and the opportunities emerging for marketers, agencies and content creators. Watch his full presentation from AdvertisingWeek NY 2022 below.
15% - ights/Presentations-and-Whitepapers/2022/The-Consumer-Centric-Measurement-Revolution

What social marketers need to know for this years holiday sales


28% - ights/Infographics/What-social-marketers-need-to-know-for-this-years-holiday-sales

Panel: Redes sociales para los anunciantes y marcas, ¿Cómo optimizo mis estrategias?

Reunimos en un conversatorio a Kwai, TikTok y Meta para poner sobre la mesa todas las visiones sobre los formato de videos cortos en Social Media y cómo cada anunciantes puede adaptar sus comunicaciones de acuerdo a la plataforma y focalizándose en los...
6% - ights/Videos/Presentation/Panel-Redes-sociales-para-los-anunciantes-y-marcas-Como-optimizo-mis-estrategias

Social Media, Verticais e Streaming

Nesta entrevista, Fabio Castaldo – Head of Sales na VIX fala com Bianca Scatamburlo, Manager, Syndicated Customer Insights na Comscore Brasil sobre a relação das redes sociais com o streaming, as vantagens do streaming gratuito, a relação de audiência...
6% - ights/Videos/Presentation/Social-Media-Verticais-e-Streaming

Mensuração nas redes sociais - visão da cadeia agência, plataforma e anunciante

Em um painel, os experts André Scaciota – Partner, Senior Marketing Manager no Itaú, Maurício Cruz – Diretor de Mídia na Galeria, Paulo Fernandes – Director no Kwai for Business conversam com Bruna Baena, Senior Marketing Corporate Specialist na Comscore...
36% - ights/Videos/Presentation/Mensuracao-nas-redes-sociais

Multiplicando resultados, TV Conectada

Em uma entrevista, Lilian Prado, Country Manager da Showheroes Brasil, conversa com Luísa Magalhães, Sales Manager na Comscore Brasil, sobre como a TV Conectada traz oportunidades na sua jornada do consumidor; as possibilidades de formatos interativos,...
13% - ights/Videos/Presentation/Multiplicando-resultados-TV-Conectada

Tecnologia CTV, o controle na mãos dos usuários

Um uma conversa com Ingrid Veronesi, Diretora Sênior da Comscore Brasil, os experts Dilton Caldas, Diretor de Negócios CTV na Meta X, Rafael Pallares, Head of LATAM na Magnite X e Vanessa Delgado, President, Growth and Ad Sales LATAM na OTTera falam sobre...
13% - ights/Videos/Presentation/Tecnologia-CTV