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Mobile is Eating Bricks and Mortar

My colleague Andrew Lipsman, VP of Marketing Insights here at comScore, penned the above headline as he was analyzing the trends in online shopping and buying this past holiday season. It succinctly summarizes what we think happened, and I thought it...
7% - ights/Blog/Mobile-is-Eating-Bricks-and-Mortar

Platform One Demand-Side Platform MarketOne Leverages comScore validated Campaign Essentials

comScore, Inc. (NASDAQ: SCOR) today announced that Platform One demand-side platform MarketOne® has leveraged comScore validated Campaign EssentialsTM (vCE®) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the...
7% - ights/Press-Releases/2016/6/Platform-One-Demand-Side-Platform-MarketOne-Leverages-comScore-validated-Campaign-Essentials

TS Digital Nordic Selects comScore to Provide Trusted Ad Validation Data

comScore and TS Digital Nordic today announced an initiative to further trust and transparency in digital advertising with the introduction of a campaign validation audit programme for Swedish premium publishers. TS will use comScore validated Campaign...
7% - ights/Press-Releases/2017/7/TS-Digital-Nordic-Selects-comScore-to-Provide-Trusted-Ad-Validation-Data

comScore Introduces Extended Video Reporting in China

comScore today announced the launch of Extended Video in China. The new offering delivers programme-level insights into online video consumption, providing granular data into the content viewed, who is watching and viewers’ engagement across the video...
7% - ights/Press-Releases/2017/6/comScore-Introduces-Extended-Video-Reporting-in-China

comScore Reports Top News Information Digital Media Entities from Desktop Computers and Mobile Devices in India

comScore today released data from the comScore MMX® Multi-Platform service, reporting key online activity in the News/Information category in India for April 2017.
7% - ights/Rankings/comScore-Reports-Top-News-Information-Digital-Media-Entities-from-Desktop-Computers-and-Mobile-Devices-in-India

The Importance of Mobile and Multi-Platform Measurement in India

As with the majority of global markets, the number of users accessing the internet via desktop devices has remained relatively static in India in the last couple of years, but to take this as a sign of stagnation within the digital industry would of course...
7% - ights/Blog/The-Importance-of-Mobile-and-Multi-Platform-Measurement-in-India

Sling TV Partners with comScore to Offer First Ever Cross Platform Addressable Advertising Measurement

comScore today announced that it is partnering with Sling TV, the top skinny bundle provider by household penetration and viewing time*, to offer cross-platform addressable advertising measurement for campaigns that joins the live OTT service’s impressions...
7% - ights/Press-Releases/2018/1/Sling-TV-Partners-with-comScore-to-Offer-First-Ever-Cross-Platform-Addressable-Advertising-Measurement

comScore Reports November 2013 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for November 2013. Apple ranked as the top smartphone manufacturer...
7% - ights/Press-Releases/2014/1/comScore-Reports-November-2013-US-Smartphone-Subscriber-Market-Share

comScore Reports September 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2013.
7% - ights/Press-Releases/2013/11/comScore-Reports-September-2013-U.S.-Smartphone-Subscriber-Market-Share

comScore Provides Integration with Lotames DMP through its Digital Analytix Platform

comScore, Inc. and Lotame, a leading independent data management platform, today announced a partnership that will allow marketers, agencies and publishers to engage with their consumers using rich web analytics data.
7% - ights/Press-Releases/2014/11/comScore-Provides-Integration-with-Lotames-DMP-through-its-Digital-Analytix-Platform