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The Rise of Resale

It’s no secret that times are tough out there – it seems that everywhere we look (and go), all we hear (and see) is somehow related to the rising cost of living.
6% - ights/Blog/The-Rise-of-Resale

Consumer Demand for Rich Rewards Rises

The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided good rewards on all spending.
3% - ights/Blog/Consumer-Demand-for-Rich-Rewards-Rises

Descifrando el consumo de Connected TV

Comscore, IAB Uruguay y CUAM presentan las últimas tendencias y conocimientos sobre Connected TV (CTV), addressable advertising y el contenido Over-the-top (OTT) en el país.
8% - ights/Presentations-and-Whitepapers/2024/Descifrando-el-consumo-de-Connected-TV

Social waves Measuring the True Reach of Digital Content

Industry professionals came together at MAD//Fest, the UK’s three-day advertising festival, to discuss innovation and future trends.
16% - ights/Blog/Social-waves-Measuring-the-True-Reach-of-Digital-Content

Comscore TV empowers advertisers

Comscore TV reporting empowers advertisers to identify stations that have an affinity for reaching their retail brand’s audiences
8% - e-Studies/Comscore-TV-empowers-advertisers

Comscore UX Journey

Comscore UX Journey helped credit card issuers to deep-dive into customer experiences on selected topics to determine their market position and future-proof their products
17% - fts/Case-Study-Drafts/Comscore-UX-Journey

Comscore Digital Data Helps Retailers Discover Their Incremental Reach against competitors

Comscore TV empowers advertisers to identify stations that have an affinity for reaching their retail brand’s audiences
8% - e-Studies/Comscore-Digital-Data-Helps-Retailers-Discover-Their-Incremental-Reach-against-competitors

Comscore TV Local for Gaming Platform

Comscore TV local reporting empowers advertisers to identify stations that most reach their video game brand’s target audience
15% - e-Studies/Comscore-TV-Local-for-Gaming-Platform

Comscore Social Insights Gaming Platform

Comscore Social Insights helped showcase incremental reach ​for gaming platform's social audience
15% - e-Studies/Comscore-Social-Insights-Gaming-Platform

Crafting Gamer Audiences with Comscore’s Plan Metrix

Comscore digital insights help Maybelline understand their target audience with deeper psychographic targets​.
16% - e-Studies/Crafting-Gamer-Audiences-with-Comscore-s-Plan-Metrix