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World Series 2022 is a Home Run Across Screens

Baseball, America’s pastime, has made its way beyond the ballpark and into our homes on a variety of screens. In September alone, MLB.com reached nearly 9% of the US internet population, with users spending 15 million hours on the site.
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College Sports Spark Media Madness

March Madness is a big deal, and not just for student-athletes. March is one of the biggest months for engagement on college sports pages, and March 2023 saw 160 million actions across Facebook, Instagram, and Twitter, the highest-ever total for the category....
2% - ights/Blog/College-Sports-Spark-Media-Madness

The Social Bowl: Top Brands, Influencers and Content throughout the Big Game

On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cross-platform campaign across screens and audiences during...
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Wimbledon 2024 social media insights

Wimbledon es el torneo de tenis con mayor personalidad de todos los Grand Slam, y ya no sólo porque sea el único que se juega sobre hierba, sino por su tradición británica y su estricto código de vestimenta blanco, que realza su rigor y prestigio.
2% - ights/Blog/Wimbledon-2024-social-media-insights

The Top Ten Burning Issues in Digital

Top ten “burning issues” in digital, based on what we at comScore have observed while providing data and analytics to more than 2,000 companies around the world
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Taylor Swifts Midnights Takes Social by Storm

Taylor Swift recently broke several streaming and sales records with the release of Midnights. But how has she performed on social media?
2% - ights/Blog/Taylor-Swifts-Midnights-Takes-Social-by-Storm

Growing Big Game Audiences in 2024

A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced for social platforms
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