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comScore to Present at the Needham Annual Internet Digital Media Conference

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that Gian Fulgoni, comScore’s Executive Chairman and Co-Founder, will present at the Needham 8th Annual Internet & Digital Media Conference in New York, NY...
24% - ights/Press-Releases/2013/5/comScore-to-Present-at-the-Needham-Annual-Internet-Digital-Media-Conference

The Future of Search is Search Retargeting

Today, search ads represent the highest performing ads on the internet, perhaps the world. In fact, in June 2011, US internet users ran over 27 billion searches; however, only 4% of a user's time is actually spent in the search engine, while 96% of their...
24% - ights/Presentations-and-Whitepapers/2011/The-Future-of-Search-is-Search-Retargeting

comScore and Kellogg - ISBA Webinar: 4 things to consider for your 2016 digital advertising plan

Brand safety, ad fraud, viewability and audience targeting – brands are facing challenges that affect their trust in digital advertising.
24% - ights/Presentations-and-Whitepapers/2015/4-things-to-consider-for-your-2016-digital-advertising-plan

comScore CEO and CFO to Speak at Jeffries Internet Conference


24% - ights/Press-Releases/2008/02/comScore-CEO-and-CFO-to-Speak-at-Jeffries-Internet-Conference

comScore at Deutsche Bank Conference


24% - ights/Press-Releases/2009/2/comScore-at-Deutsche-Bank-Conference

Local Market Preview San Diego CA

San Diego State University's national semifinal victory in the Final Four made for an electrifying weekend for both the students and residents of San Diego. Get a sneak peek at the weekend viewership for SDSU’s Final Four game below.
24% - ights/Blog/Local-Market-Preview-San-Diego-CA

Comscore at the 16th Annual Gabelli Media and Entertainment Symposium

RESTON, Va., June 4, 2024 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that Chief Executive Officer Jon Carpenter will participate in Gabelli Funds 16th Annual Media & Entertainment Symposium...
24% - ights/Press-Releases/2024/5/Comscore-at-the-16th-Annual-Gabelli-Media-and-Entertainment-Symposium

Map Usage On Mobile Grew By 40 Percent In France

In France, the use of maps on mobile phones has shown a strong growth as the service gained 40 percent new users over the past year.  Map usage on PCs grew at a much smaller rate of 6.2 percent. Although, the total user numbers show a different story....
24% - ights/Infographics/Map-Usage-On-Mobile-Grew-By-40-Percent-In-France

Creative Up to 4 Times More Important than Media Plan

A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away the single most impactful driver of sales change. For context, media planning elements like GRPs, wearout and...
24% - ights/Infographics/Creative-Up-to-4-Times-More-Important-than-Media-Plan

Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content

A U.S.-based vCE™ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe” by the advertiser. In total, the findings showed that 141,000 impressions...
24% - ights/Infographics/Nearly-3-out-of-4-Ad-Campaigns-Deliver-Ads-Adjacent-to-Brand-Inappropriate-Content