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Comscore Reports TV Viewing Engagement for Week Ending January 24 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 24, 2021.
16% - ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-24-2021

Comscore Brings Cookie-Free Connected TV CTV Audience Targeting to Europe with Predictive Audiences

Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences – the industry’s first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behavior through privacy-friendly...
10% - ights/Press-Releases/2021/2/Comscore-Brings-Cookie-Free-Connected-TV-CTV-Audience-Targeting-to-Europe-with-Predictive-Audiences

Comscore Chief Product Officer David Algranati to Speak at Coalition for Innovative Media Measurement Summit

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that Dr. David Algranati, Chief Product Officer, Comscore, will be featured at the Coalition for Innovative Media Measurement’s...
16% - ights/Press-Releases/2021/1/Comscore-Chief-Product-Officer-David-Algranati-to-Speak-at-Coalition-for-Innovative-Media-Measurement-Summit

Frameplay & Comscore offer Brand Lift in the Gaming Space

A leading snack brand and their agency wanted to gaming audience in a meaningful, authentic way to reinforce that the brand is a great tasting snack.
13% - e-Studies/Frameplay-Comscore-offer-Brand-Lift-in-the-Gaming-Space

Principales mitos y realidades sobre la medición de Comscore

Cuando hablamos de alcance y frecuencia de una campaña publicitaria hacemos referencia al porcentaje de personas de nuestro target al que estamos alcanzando, pero ¿qué sucede cuando los números de las herramientas de web analytics equiparan las cookies...
17% - ights/Videos/Presentation/Principales-mitos-y-realidades-sobre-la-medicion-de-Comscore

Como leer los rankings de Comscore Caso en Colombia

Hemos recibido muchas preguntas sobre el porqué muchos de los rankings publicados no coinciden: algunos muestran el liderazgo de una entidad o de otra en el mismo periodo de tiempo y la misma categoría. Por esta razón, es importante mencionar que, para...
12% - ights/Blog/Como-leer-los-rankings-de-Comscore-Caso-en-Colombia

Comscore Releases TV Viewing Engagement Rankings for Week Ending January 17 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today released the top broadcast and cable television programs for viewer engagement for the week ending January 17, 2021.
12% - ights/Press-Releases/2021/1/Comscore-Releases-TV-Viewing-Engagement-Rankings-for-Week-Ending-January-17-2021

Comscore Snapshots online retail in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the consumption of retail-related services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and...
7% - ights/Blog/Comscore-Snapshots-online-retail-in-the-Asia-Pacific-region

El 2020 (o De la importancia de los títulos nacionales)

El año pasado escribía una editorial titulada Esta no es una receta a raíz del fenomenal año que las industrias cinematográficas y del OTT habían experimentado en 2019 . En una parte de ésta mencioné lo siguiente: “el cine se mantiene como una opción...
13% - ights/Blog/El-2020-o-De-la-importancia-de-los-titulos-nacionales

TV Viewing Engagement for Week Ending January 10 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 10, 2021.
30% - ights/Press-Releases/2021/1/TV-Viewing-Engagement-for-Week-Ending-January-10-2021