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Comscore Finds Increased Global Utilization of Mobile Payments in Digital Commerce

The latest research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows that as worldwide audiences continue to shift toward engaging more with mobile and multi-platform devices, mobile...
10% - ights/Press-Releases/2020/5/Comscore-Finds-Increased-Global-Utilization-of-Mobile-Payments-in-Digital-Commerce

The Impact of Reopening on Local TV Viewing

Spring has sprung, and serious quarantine fatigue is setting in as warmer weather takes hold across the country. Many states are well past the two-month mark of their respective stay at home orders, and people are itching for social stimuli beyond their...
6% - ights/Blog/The-Impact-of-Reopening-on-Local-TV-Viewing

The Next Evolution of Media Consumption

This article is part of a series of insights that show a Canadian digital perspective on the impact of the COVID-19 pandemic on consumer behavior.
21% - ights/Blog/The-Next-Evolution-of-Media-Consumption

How COVID-19 has continued to impact Digital Media Consumption in APAC March 2020

The exponential spread of COVID-19 has continued to generate unrivalled disruption and triggered changes in consumers’ behaviour. In this follow-up to our previous blog post, the APAC Client Insights team analysed the most recent data (March 2020) and...
3% - ights/Blog/How-COVID-19-has-continued-to-impact-Digital-Media-Consumption-in-APAC-March-2020

Planning For Life After The Pandemic

As consumers across Europe have had to re-engineer their daily routines due to the pandemic, we have clearly seen the effects of Coronavirus on online visitation. Some categories have shown high growth in engagement, while others have dropped significantly....
13% - ights/Blog/Planning-For-Life-After-The-Pandemic

Comportamiento de las diferentes categorías de contenido en México durante la pandemia

A medida que la crisis del coronavirus continuó creciendo en todo el mundo, observamos el consumo de audiencia digital en México para ver cómo la pandemia estaba afectando el comportamiento en línea en la región. Desde inicios de este año 2020, la categoría...
6% - ights/Blog/Comportamiento-de-las-diferentes-categorias-de-contenido-en-Mexico-durante-la-pandemia

Streaming on Connected TVs Increases During Coronavirus

Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
19% - ights/Blog/Streaming-on-Connected-TVs-Increases-During-Coronavirus

Os vídeos mais vistos nos YouTube – edição Março 2020

Quer saber quais foram os vídeos que viralizaram no mês de março 2020? Reunimos aqui os TOP 5 vídeos mais vistos tantos das marcas quanto dos influenciadores. Todos os números levantados utilizaram a ferramenta de insights de redes sociais, Shareablee...
24% - ights/Blog/Os-videos-mais-vistos-nos-YouTube-edicao-Marco-2020

Cooking and Organizing Are Top Screenless Activities During Pandemic

To get a pulse on consumer sentiment and offline behavior during the coronavirus pandemic, Comscore asked questions relating to the COVID-19 pandemic as a part of several of our syndicated surveys.
7% - ights/Blog/Cooking-and-Organizing-Are-Top-Screenless-Activities-During-Pandemic

Online gaming durante la pandemia

With consumers in many nations across the world confined to home to help contain the outbreak of the coronavirus there is some anticipated change in online behaviour. The gaming category is one such example where an uplift was observed in all EU5 categories....
20% - ights/Blog/Online-gaming-during-the-pandemic