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comScore Provides Integration with Lotames DMP through its Digital Analytix Platform

comScore, Inc. and Lotame, a leading independent data management platform, today announced a partnership that will allow marketers, agencies and publishers to engage with their consumers using rich web analytics data.
7% - ights/Press-Releases/2014/11/comScore-Provides-Integration-with-Lotames-DMP-through-its-Digital-Analytix-Platform

The 4 Ps of Marketing in a Digital World

The 4Ps have acted as a right of passage and guiding tool for marketers for decades. But in today’s complex digital environment, where advancements in technology have rapidly changed the delivery and measurement of digital advertising, what new guiding...
14% - ights/Blog/The-4-Ps-of-Marketing-in-a-Digital-World

comScore Ranks the Top 50 US Digital Media Properties for September 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for September 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform...
19% - ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-September-2014

Lecciones Aprendidas en Publicidad Digital

As digital advertising continues to grow in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. At comScore, we’ve identified key Lessons Learned in Digital Advertising that help shed light...
13% - ights/Presentations-and-Whitepapers/2014/Lessons-Learned-in-Digital-Advertising

Top 20 Espana Agosto 2014


24% - ights/Rankings/Spain-Top-20-August-2014

comScore Reports August 2014 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for August 2014. Apple ranked as the top smartphone manufacturer...
12% - ights/Rankings/comScore-Reports-August-2014-US-Smartphone-Subscriber-Market-Share

The Multi-Platform Majority is taking over in Germany

As comScore officially announced the launch of Germany’s first Person-based Multi-Platform audience measurement today, the rise of the “multi-platform majority” and its implications for the digital economy becomes more and more obvious.
15% - ights/Infographics/The-Multi-Platform-Majority-is-taking-over-in-Germany

Hotsalecommx Drove Significant Referral Activity to Retailer Websites in Mexico

comScore, Inc. a global leader in measuring the digital world, today released data from the comScore Digital Analytix® service showing visitation and retailer referral activity for Hotsale.com.mx during the recent Hot Sale event in Mexico.
10% - ights/Press-Releases/2014/9/Hotsalecommx-Drove-Significant-Referral-Activity-to-Retailer-Websites-in-Mexico

comScore Ranks the Top 50 US Digital Media Properties for August 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for August 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform...
19% - ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-August-2014

Netherlands Top 20 July 2014

13.5 million people in the Netherlands accessed the internet via their desktop PCs or laptops in July 2014. Overall, 82% of all internet users also consumed videos online.
16% - ights/Rankings/Netherlands-Top-20-July-2014