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Improving campaign outcomes​ with privacy-centric, ID-Free targeting​

Butler/Till utilized Symphony Health, an ICON plc company’s HealthRankings audiences, combined with Proximic’s Predictive Audience technology to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical...
31% - e-Studies/Improving-campaign-outcomes-with-privacy-centric-ID-Free-targeting

Most-Visited News Websites in Brazil

3 out of 4 Internet users in Brazil visited a news site in September 2010. Rede Globo led as the most-visited news destination with 11.8 million visitors, followed by UOL Noticias-Folha with 11 million visitors and Terra News with 10.7 million.
31% - ights/Infographics/Most-Visited-News-Websites-in-Brazil

Apple and Google Smartphone Platform Share in the U.S.

In the past year, Google has grown its smartphone platform share from just 4% a year ago to reach 26% penetration in November 2010, slightly ahead of Apple. For more insights into the smartphone market, check out our latest monthly mobile benchmarker.
31% - ights/Infographics/Apple-and-Google-Smartphone-Platform-Share-in-the-US

US Smartphone vs Non-Smartphone Subscriber Share

Smartphone adoption in the U.S. has seen strong growth in recent years, even accelerating in 2010. Smartphones now represent 1 in 4 subscribers, compared to 1 in 10 just two years ago.
31% - ights/Infographics/US-Smartphone-vs-Non-Smartphone-Subscriber-Share

MicroAd Demand Side Platform MicroAd BLADE Leverages comScore Validated Campaign Essentials

コムスコアは本日、株式会社マイクロアドのDSP、MicroAd BLADEが、デジタルキャンペーンの計測においてコムスコアのvalidated Campaign EssentialsTM (vCE®)と連携したことを発表しました。vCEにより広告主は、各キャンペーンのインビュー率1を計測し、広告表示における透明性の向上を実現します。
31% - ights/Press-Releases/2017/8/MicroAd-Demand-Side-Platform-MicroAd-BLADE-Leverages-comScore-Validated-Campaign-Essentials

Los mejores horarios para publicar en Instagram y YouTube en America Latina 2022

Muchos generadores de contenido y marcas se encuentran constantemente analizando los mejores horarios para publicar contenido en redes sociales, hoy les mostramos cuáles son los momentos de mayor interacción en América Latina según huso horario para publicar...
31% - ights/Blog/Los-mejores-horarios-para-publicar-en-Instagram-y-YouTube-en-America-Latina-2022

Comscore Predictive Audiences Drive Campaign Performance for QSR Brand

H&L used Comscore's privacy-friendly contextual audiences to help a leading QSR brand achieve the same performance as cookie-based targeting solutions at a fraction of the cost.
31% - e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-QSR-Brand

US Search Engine Rankings

comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2008, Americans conducted 12.7 billion core searches, a 3-percent increase versus November.
31% - ights/Press-Releases/2009/1/US-Search-Engine-Rankings

Comscore Predictive Audiences and Channel Factory Use Cookieless Targeting to Drive Awareness of Political Candidate

Channel Factory used Comscore’s cookie-free Predictive Audiences to help a political candidate drive awareness through YouTube.
31% - e-Studies/Comscore-Predictive-Audiences-and-Channel-Factory-Use-Cookieless-Targeting-to-Drive-Awareness-of-Political-Candidate

Measure Advanced Audiences That Matter

CCR Advanced Audience reporting allows advertisers to identify key network partners reaching their unique custom audience segments
31% - e-Studies/Measure-Advanced-Audiences-That-Matter