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Comscore Snapshot: servizi di carriera online in Europa

In this week’s edition of Comscore Snapshots, we look at online career sites within the EU5 region (France, Germany, Italy, Spain, and the UK). We include websites and mobile apps that provide information and services related to finding a job or changing,...
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College Football Fever in Birmingham AL

Weekly Local TV Snapshot: Week of Aug. 29 – Sept. 4, 2022
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CBS the big mover in Shareablee's latest TV Network rankings

New Fall TV programming has seen 5 networks jump up Shareablee's latest US TV Network social media rankings, with CBS the biggest mover over the month.
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Spotlight on the Power of Minority-Owned Media

Upfront season is here, and advertisers are increasing their focus on minority-owned and minority-focused media outlets when considering future ad spend. Minority-owned media have the unique power to capture engaged, segmented audiences for their advertisers....
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Who is today’s Spotify Consumer

If you’re looking for actionable insights to build audiences on audio streaming platforms, we unpack one of the largest platforms in the world: Spotify.
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Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams

Livestreaming is one of the best ways for brands to get in front of the Gen Z audience. Not only does it have the Gen Z audience’s attention, but it often has their attention for hours at a time. As gaming livestream audiences continue to grow, brands...
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Top 3 Holiday Shopping Predictions for 2023

Get the top 3 holiday shopping predictions for 2023, including contextual targeting and audience targeting segments for upcoming signal loss.
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Political Targeting Solutions for 2024 Election Season

New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision
12% - ights/Press-Releases/2023/10/Political-Targeting-Solutions-for-2024-Election-Season

The Rise of Resale

It’s no secret that times are tough out there – it seems that everywhere we look (and go), all we hear (and see) is somehow related to the rising cost of living.
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Beyond Screens and Markets

For Comscore, our focus at the NAB Show went beyond screen type and markets to focusing on all audiences at scale. In particular, we highlighted the breadth of data we provide to enhance storytelling, and how we enable Station clients to reach advertisers...
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