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UK Online Audience Increasingly Exposed to Video Ads

In the UK, the number of online viewers watching content videos was stable over the past six months, with 33.3 million unique viewers during September 2011. The number of people watching content videos online had a relatively steady growth rate of 4 percent...
26% - ights/Infographics/UK-Online-Audience-Increasingly-Exposed-to-Video-Ads

Leveraging Advertising Expenditures in a Challenging Economic Environment

Multiple large scale studies of past recessions indicate that brands that continued to invest in marketing efforts during recessionary times not only maintained market share during the recession, but actually increased share post-recession. Unfortunately,...
6% - ights/Blog/Leveraging-Advertising-Expenditures-in-a-Challenging-Economic-Environment

comScore Reports September 2011 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2011. The study...
12% - ights/Press-Releases/2011/11/comScore-Reports-September-2011-US-Mobile-Subscriber-Market-Share

comScore to Speak at the Piper Jaffray Technology, Media and Telecommunications Conference

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Kenneth Tarpey, Chief Financial Officer, will present at the Piper Jaffray Technology, Media and Telecommunications Conference in New York City.
17% - ights/Press-Releases/2011/11/comScore-to-Speak-at-the-Piper-Jaffray-Technology-Media-and-Telecommunications-Conference

6 of the 10 Fastest Broadband Markets Are in the East Coast

In Q2 2011, comScore’s speed tests showed that over 65% of broadband connected homes across the United States achieved average download speeds at or above the 4 Mbit broadband speed definition set by the Federal Communications Commission in June 2010.
29% - ights/Infographics/6-of-the-10-Fastest-Broadband-Markets-Are-in-the-East-Coast

comScore Releases Report, “The Effects of the Recession on Brand Loyalty and 'Buy Down' Behavior: 2011 Update”

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update. The report analyzes how the most recent U.S. recession has impacted consumer...
7% - ights/Press-Releases/2011/11/comScore-Releases-Report-The-Effects-of-the-Recession-on-Brand-Loyalty-and-Buy-Down-Behavior-2011-Update

Turkey Has Third Most Engaged Online Audience in Europe

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe and Turkey, showing that of Europe’s 372 million unique visitors, Turkey accounts for 23.1 million unique visitors during August...
10% - ights/Press-Releases/2011/10/Turkey-Has-Third-Most-Engaged-Online-Audience-in-Europe

Brew Feature Phone Users Show High Level of Engagement

As part of a Qualcomm-commissioned study on the penetration of the Brew feature phone platform in the U.S. mobile market, comScore studied the demographics of Brew platform users and their app usage activity.
22% - ights/Infographics/Brew-Feature-Phone-Users-Show-High-Level-of-Engagement

Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform...
6% - ights/Press-Releases/2011/10/Smartphones-and-Tablets-Drive-Nearly-7-Percent-of-Total-U.S.-Digital-Traffic

comScore Reports August 2011 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study...
7% - ights/Press-Releases/2011/10/comScore-Reports-August-2011-US-Mobile-Subscriber-Market-Share