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Golden horse awards
各路華語電影好手聚集在 2024 金馬頒獎典禮上,也在社群媒體上引起了廣泛的討論
34% -
ights/Infographics/Golden-horse-awards
Predictive Audiences: the incremental reach you’ve been missing
A campaign targeting Online Holiday Shoppers leveraged Proximic by Comscore’s ID-based audience and ID-free Predictive Audience to explore incremental reach.
19% -
fts/Predictive-Audiences-the-incremental-reach-you-ve-been-missing
Proximic by Comscore ID-free content targeting drove brand awareness lift for leading streaming service
A leading CTV streaming service wanted to motivate movie watchers to considering using their service to stream exclusive, quality movies by utilizing a campaign with Proximic by Comscore's ID-Free content targeting.
18% -
fts/Proximic-by-Comscore-ID-free-content-targeting-drove-brand-awareness-lift-for-leading-streaming-service
Proximic by Comscore ID-Free Audiences increase product consideration for leading health & nutrition CPG brand
A leading health & nutrition CPG brand was looking to reach interested consumers for their new health drink by leveraging a campaign that utilized two Proximic by Comscore ID-Free Predictive Audiences.
19% -
fts/Proximic-by-Comscore-ID-Free-Audiences-increase-product-consideration-for-leading-health-nutrition-CPG-brand
Purchase Intent ID-free Predictive Audiences: leveraging search terms to drive customer acquisition
A leading e-commerce brand launched a campaign to try to reach individuals interested in selling on their e-commerce platform, utilizing a campaign with Proximic by Comscore's custom ID-Free Predictive Audiences.
18% -
fts/Purchase-Intent-ID-free-Predictive-Audiences-leveraging-search-terms-to-drive-customer-acquisition
ID-Free Predictive Audiences Triples Reach Against Gen Z
In a display campaign, a brand aimed to reach Gen Z audiences by comparing the performance of traditional, ID-based audience segment against Proximic by Comscore’s ID-Free Gen Z Predictive Audience.
18% -
fts/ID-Free-Predictive-Audiences-Triples-Reach-Against-Gen-Z
Navegando no complexo panorama da medicao das redes sociais
En el vertiginoso mundo del marketing digital, donde cada interacción, comentario y "me gusta" pueden ser la diferencia entre el éxito y la irrelevancia, la capacidad para medir y analizar el contenido en redes sociales se ha convertido en un componente...
14% -
ights/Blog/Navegando-el-complejo-panorama-de-la-medicion-de-redes-sociales
New Year's Audience Guide
Our New Year's audience guide is the key to helping your brand reach motivated audiences in 2025.
29% -
ights/Presentations-and-Whitepapers/2024/New-Years-Audience-Guide
Panorama de CTV en América Latina, 2024
Por tercer año consecutivo, Comscore presenta su estudio de Connected TV, OTT y Addressable Advertising en América Latina, revelando los hallazgos clave para 2024 que muestran el panorama actual y la evolución de esta tecnología en la región. Respaldado...
16% -
ights/Presentations-and-Whitepapers/2024/Panorama-de-CTV-en-America-Latina-2024
Comscore Reports Third Quarter 2024 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2024.
10% -
ights/Press-Releases/2024/11/Comscore-Reports-Third-Quarter-2024-Results
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