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Paris 2024 Olympics The Evolution of Viewing Experiences and Audience Engagement

The long-anticipated Paris 2024 Olympic Games are kicking off today, and you may be setting your phone reminders for the Opening Ceremony at 1:30 p.m. ET—that’s 7:30 p.m. Paris time! Whether or not you’re lucky enough to get a midday break, it's evident...
5% - ights/Blog/Paris-2024-Olympics-The-Evolution-of-Viewing-Experiences-and-Audience-Engagement

Wimbledon 2024 social media insights

Wimbledon es el torneo de tenis con mayor personalidad de todos los Grand Slam, y ya no sólo porque sea el único que se juega sobre hierba, sino por su tradición británica y su estricto código de vestimenta blanco, que realza su rigor y prestigio.
7% - ights/Blog/Wimbledon-2024-social-media-insights

Ranker

Comscore Media Metrix with Social Incremental reporting empowers Ranker to showcase the strength of its total audience reach across total digital
17% - e-Studies/Ranker-Partners-with-Comscore-to-Showcase-the-Incremental-Reach-of-Their-Social-Audience

The Rise of Resale

It’s no secret that times are tough out there – it seems that everywhere we look (and go), all we hear (and see) is somehow related to the rising cost of living.
7% - ights/Blog/The-Rise-of-Resale

Publicidad en CTV: Una Oportunidad Estratégica para las Marcas en Colombia

La inversión en Connected TV (CTV) está proyectada para alcanzar entre el 25 al 50% del total de presupuestos publicitarios en los próximos cinco años, según el último estudio de Comscore, patrocinado por Sirpocal, OMG, Pluto TV, Roku, Canela Media, Kivi,...
6% - ights/Press-Releases/2024/7/Publicidad-en-CTV-Una-Oportunidad-Estrategica-para-las-Marcas-en-Colombia

Consumer Demand for Rich Rewards Rises

The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided good rewards on all spending.
8% - ights/Blog/Consumer-Demand-for-Rich-Rewards-Rises

Online Brokerage Shopper Trends in 2024

It’s been a wild ride in the brokerage industry over the past few years, driven by chaotic trading behavior tied to meme stocks in early 2021 as well as persistent inflation and high interest rates.
5% - ights/Blog/Online-Brokerage-Shopper-Trends-in-2024

Demand for CDs Soars

From January 2022 to March 2024, the number of consumers who visited banking websites to shop for certificates of deposit (CDs) grew more than three-fold according to Comscore Digital Data.
5% - ights/Blog/Demand-for-CDs-Soars

Descifrando el consumo de Connected TV

Comscore, IAB Uruguay y CUAM presentan las últimas tendencias y conocimientos sobre Connected TV (CTV), addressable advertising y el contenido Over-the-top (OTT) en el país.
9% - ights/Presentations-and-Whitepapers/2024/Descifrando-el-consumo-de-Connected-TV

Social waves Measuring the True Reach of Digital Content

Industry professionals came together at MAD//Fest, the UK’s three-day advertising festival, to discuss innovation and future trends.
19% - ights/Blog/Social-waves-Measuring-the-True-Reach-of-Digital-Content