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The four unexpected behavioural trends in Asia-Pacific

In this blog post, we consider four unexpected trends that have emerged in the aftermath of the Covid-19 pandemic. The data covers Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.
16% - ights/Blog/The-four-unexpected-behavioural-trends-in-Asia-Pacific

Online behaviours and what to expect as the world reverts into normalcy

For marketers allocating resources online, the events of the past 24 months are throwing a spanner in the works: will consumers revert to pre-pandemic habits as the world returns to normal? Or are they settling for a new equilibrium?
9% - ights/Blog/Online-behaviours-and-what-to-expect-as-the-world-reverts-into-normalcy

Panorama de las aplicaciones móviles de fitness en México

Tras los cierres de gimnasios durante la crisis sanitaria por Covid-19, los consumidores aceleraron el uso las aplicaciones de salud y fitness para continuar o comenzar rutinas de ejercicio desde el hogar. Esto permitió que todos los sitios y aplicaciones...
13% - ights/Blog/Panorama-de-las-aplicaciones-moviles-de-fitness-en-Mexico

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
8% - ights/Blog/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
12% - fts/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021

Metaverso contabiliza 84 mil mencoes nas redes sociais em 2021

A tendência para um futuro próximo é que toda e qualquer atividade se transforme em entretenimento por meio da tecnologia. O Metaverso deve amplificar essa experiência, espelhando o mundo real no ambiente virtual por meio do uso de avatares 3D e realidade...
14% - ights/Blog/Metaverso-contabiliza-84-mil-mencoes-nas-redes-sociais-em-2021

The lasting impact of Meme stocks

Social amplification through platforms such as Reddit (specifically WallStreetBets) fueled the ‘meme stock’ conversation with GameStop and AMC among another dozen stocks dominating the headlines. This influx of new retail investors led to unprecedented...
22% - ights/Infographics/The-lasting-impact-of-Meme-stocks

Comscore Snapshots online footprint of the retail sector in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the online footprint of the retail sector in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and...
9% - ights/Blog/Comscore-Snapshots-online-footprint-of-the-retail-sector-in-the-Asia-Pacific-region

Comscore anuncia compra da Shareablee, provedor líder de tecnologia e mídias sociais

Comscore today announced that it has acquired Shareablee, an industry-leading marketing analytics and measurement company in the social media space. With the acquisition Comscore plans to expand its Media Metrix® and Video Metrix® currencies to include...
3% - ights/Press-Releases/2021/12/Comscore-Announces-Acquisition-of-Leading-Social-Media-and-Technology-Provider-Shareablee

Shareablee CPG Webinar 2021

The impact of the COVID-19 pandemic, shifts in cultural values, and accelerated digital transformation have had a profound impact on businesses across verticals and across the world, but the impact on CPG brands may be one of the most drastic and tangible.
18% - ights/Presentations-and-Whitepapers/2021/Shareablee-CPG-Webinar-2021