title - Comscore, Inc.

MLB Baseball Tops NFL PreSeason in Philadelphia PA

Despite pre-season football making it’s return, it was all about Baseball in Philadelphia, PA this week.
23% - ights/Blog/MLB-Baseball-Tops-NFL-PreSeason-in-Philadelphia-PA

La medición social: un nuevo imprescindible para el incremento de cobertura de los medios

Cada día vemos como algo más común la tendencia de gran parte de la audiencia a informarse a través de redes sociales, y no sólo hablamos de contenidos relacionados con el entretenimiento, sino contenidos informativos creados y distribuidos por los propios...
16% - ights/Blog/La-medicion-social-un-nuevo-imprescindible-para-el-incremento-de-cobertura-de-los-medios

Womens World Cup Tops Rankings in Seattle WA

The FIFA Women’s World Cup match on KCPQ (FOX) between the United States and Netherlands took the number one position amongst broadcast series this week, with the telecast earning an average live household rating of 5.4.
26% - ights/Blog/Womens-World-Cup-Tops-Rankings-in-Seattle-WA

Young Women Emerge as Fastest-Growing Sports Audience

From June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout.
10% - ights/Blog/Young-Women-Emerge-as-Fastest-Growing-Sports-Audience

Barbenheimer Redefining Movie Marketing Strategies

“Barbie: The Movie” has sent audiences flocking to theatres in droves, igniting a cinematic frenzy like never before! In the UK & Ireland, the opening weekend went up to £18.5 million and in Spain over €5.1 million.
6% - ights/Blog/Barbenheimer-Redefining-Movie-Marketing-Strategies

Local News Engages Audiences in St Louis MO

Local and national news dominated our series rankings this week in St. Louis, MO.
25% - ights/Blog/Local-News-Engages-Audiences-in-St-Louis-MO

Our Commitment to Responsible Media

We believe the time is now to rebuild trust and move the industry forward. Comscore’s Halo Initiative is our commitment to support responsible media and work with partners like Ad Fontes Media to close the widening gap for data, insights and innovation...
13% - ights/Presentations-and-Whitepapers/2023/Halo-Initiative

¡Descubre las últimas tendencias de comportamiento del viajero digital en Perú y su consumo en sitios web, aplicaciones y redes sociales!
17% - ights/Presentations-and-Whitepapers/2023/Evolucion-de-la-Industria-del-Turismo-en-Peru-en-el-ecosistema-Digital

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