title - Comscore, Inc.

Social waves Measuring the True Reach of Digital Content

Industry professionals came together at MAD//Fest, the UK’s three-day advertising festival, to discuss innovation and future trends.
32% - ights/Blog/Social-waves-Measuring-the-True-Reach-of-Digital-Content

comScore Most Preferred Measurement

32% - ights/Press-Releases/2009/1/comScore-Most-Preferred-Measurement

Bing Continues to Show Growth in Search Activity, According to comScore

comScore, Inc. today released a follow up study on the performance of Bing, Microsoft’s new search engine, during the second week of its public launch. The results show that Microsoft has continued to increase its position in the search market following...
32% - ights/Press-Releases/2009/6/Bing-Continues-to-Show-Growth-in-Search-Activity-According-to-comScore

Males More Likely to Visit Personals Sites in the US

In June 2011, more than 24.4 million online users in the U.S. visited a site in the Personals category. A deeper look at these visitors revealed that males account for a much larger share of visitors to the category than females. Males made up 56.4% of...
32% - ights/Infographics/Males-More-Likely-to-Visit-Personals-Sites-in-the-US

TIK TOK triplica l’audience in tre mesi

Il fenomeno globale TIK TOK, in tre mesi ha registrato in Italia una crescita esponenziale sia in termini di utenti unici che di tempo speso complessivo.
32% - ights/Blog/TIK-TOK-triplica-l-audience-in-tre-mesi

In the UK over 55 year olds spend most time on AOL and Facebook

British Internet users over the age of 55 spent an average of 25 hours a month online, compared to an average of 31 hours spent by visitors across all age segments. The 'silver surfers' spent most time on AOL sites during March 2011, with an average of...
32% - ights/Infographics/In-the-UK-over-55-year-olds-spend-most-time-on-AOL-and-Facebook

UK Engagement with Online Video Descends with Age

Nearly 34.8 million unique visitors watched online videos for an average of 29.8 hours per viewer in the UK during April 2012. A look at the demographic profile showed 15-24 year olds to be the most engaged age group, spending an average of 42.1 hours...
32% - ights/Infographics/UK-Engagement-with-Online-Video-Descends-with-Age

15-24 Year Olds Most Likely to Recall Smartphone Ads in UK

In June 2011, 31.6 percent of UK smartphone users age 15-24 recalled having seen ads in an app or while browsing, the highest penetration among all age groups. 15-24 year olds were 25 percent more likely than the average smartphone user to recall exposure...
32% - ights/Infographics/15-24-Year-Olds-Most-Likely-to-Recall-Smartphone-Ads-in-UK

Mexicos Presidential Election Drives More than 3 Million People to Political Websites in June

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of visitation to political sites in Mexico leading up to the country’s July 1 presidential election. The report found that more than 3 million people visited...
32% - ights/Press-Releases/2012/8/Mexicos-Presidential-Election-Drives-More-than-3-Million-People-to-Political-Websites-in-June

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