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ARF Audience Measurement 2.0 Conference: the State of Internet Media Measurement

Last week, following two grueling weeks as a part of comScore’s IPO roadshow team, I spoke at the ARF’s Audience Measurement 2.0 conference in New York. Bob Barocci, the ARF President, had organized a panel to address the issue of “Internet Media Measurement.”...
44% - ights/Blog/ARF-Audience-Measurement-2.0-Conference-the-State-of-Internet-Media-Measurement

Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends....
32% - ights/Blog/Thoughts-on-Wal-Mart-and-ISP-Data