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France vs Germany How Online Users Engage with Platforms every Month

Insights gained from MMX® Multi-Platform show that while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts...
14% - ights/Infographics/France-vs-Germany-How-Online-Users-Engage-with-Platforms-every-Month

29 percent des francais utilisent leur banque via leur mobile

Over half of Internet users in France visit online banking sites, viewing 3 million total pages in a month and spending an average of 5.1 minutes per visit. Mobile is changing banking behaviours in France, as more consumers access their accounts from...
14% - ights/Infographics/29-percent-of-French-users-bank-via-mobile

What Are The Spanish Doing on Their Smartphones?

There were 22.6 million Spanish smartphone owners in November 2012, which is 64.7 percent of the total Spanish mobile audience. Nearly 63 percent of these Spanish smartphone users accessed the news and information category, making it the most popular...
14% - ights/Infographics/What-Are-The-Spanish-Doing-on-Their-Smartphones

Germans are Spending 33% More Time on Retail Sites

83% of the German online population visited a retail site in October 2012. These 47 million unique visitors spent an average of 77 minutes on retail sites, an increase of 33% compared to last year.
14% - ights/Infographics/Germans-are-Spending-33-Percent-More-Time-on-Retail-Sites

How mobile apps are distorting time


14% - ights/Infographics/How-mobile-apps-are-distorting-time

Asia Pacific Has Largest Daily Online Gaming Audience

Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis. The number of daily gamers differs across the continents with an average of 47.9 million internet...
14% - ights/Infographics/Asia-Pacific-Has-Largest-Daily-Online-Gaming-Audience

Infographic Understanding mobile first consumer behaviours

A recent comScore report, Mobile’s Hierarchy of Needs, details how consumer behaviour on smartphone and tablet devices can be aligned with Maslow’s Hierarchy of Needs.
14% - ights/Infographics/Infographic-Understanding-mobile-first-consumer-behaviours

The Changing Face of Formula 1

Formula 1 is no longer just a technically driven sport for male enthusiasts. It's become a global entertainment phenomenon, with a rapidly evolving and increasingly diverse fan base. Let me break down the key insights that are reshaping this high-octane...
14% - ights/Blog/The-Changing-Face-of-Formula-1

Como vieron los Europeos la UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category...
14% - ights/Infographics/How-Europe-was-watching-the-UEFA-Champions-League

UK Leads Online Engagement across Europe

A comparison of online engagement across Europe shows that internet users in the UK spent the most amount of time online in December 2012. During the month, UK consumers spent more than 37 hours online on their PC, representing the highest of all 18 European...
14% - ights/Infographics/UK-Leads-Online-Engagement-across-Europe