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Comscore Research Demonstrates Need to Move Beyond Panel-Dependent Methods in TV and Video Measurement

With more than $70 billion of annual television and video spend at stake, the video advertising industry is at an inflection point as market providers have faced serious questions about the accuracy of their measurement and their foundational methodological...
32% - ights/Press-Releases/2021/4/Comscore-Research-Demonstrates-Need-to-Move-Beyond-Panel-Dependent-Methods-in-TV-and-Video-Measurement

Relative Errors in Television Audience Measurement The Future is Now

Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.
24% - ights/Blog/Relative-Errors-in-Television-Audience-Measurement-The-Future-is-Now

How Brands can Embrace The TikTok Way

“Whereas on some other platforms, it's all about trying to create your own world, on TikTok there are dynamic conversations already happening. You don't necessarily want to try and pull people to you, you really have to think about how to intercept,”...
28% - fts/How-Brands-can-Embrace-The-TikTok-Way

Comscore Reports TV Viewing Engagement for Week Ending April 4 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 4, 2021.
61% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-4-2021

Comscore Announces New Agreement with Sun Broadcasting for Local Television Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Sun Broadcasting with Comscore’s industry-leading local TV measurement currency for all of their Ft....
14% - ights/Press-Releases/2021/4/Comscore-Announces-New-Agreement-with-Sun-Broadcasting-for-Local-Television-Measurement

Comscore Insights Power Award-Winning Syracuse University Research into TV Audience Retention

Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That’s why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media...
32% - ights/Press-Releases/2021/4/Comscore-Insights-Power-Award-Winning-Syracuse-University-Research-into-TV-Audience-Retention

Is an Epic Monster Clash enough to get viewers up off the couch and out to cinemas again permanently

The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic, of $9.6M.
14% - ights/Blog/Is-an-Epic-Monster-Clash-enough-to-get-viewers-up-off-the-couch-and-out-to-cinemas-again-permanently

TV Viewing Engagement for Week Ending March 14 2021

Comscore today announced the top broadcast and cable television programs for viewer engagement for the week ending March 14, 2021.
14% - ights/Press-Releases/2021/3/TV-Viewing-Engagement-for-Week-Ending-March-14-2021

Effectively Measuring Branded Content Marketing on Social

Now more than ever, marketers need to meet their customers where they are. Branded content and partnerships are an amazing way to do so, but it can be complicated to decide on the details.
39% - ights/Presentations-and-Whitepapers/2021/Effectively-Measuring-Branded-Content-Marketing-on-Social

Comscore Snapshots: il settore della finanza online in Europa

In this week’s edition of Comscore Snapshots, we look at the consumption of finance-related services in Europe. Our analysis includes statistics for the EU5 region, which includes France, Germany, Italy, Spain, and the UK.
14% - ights/Blog/Comscore-Snapshots-online-finance-in-Europe-January-2021